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Effects of store image and store brand price-image on store brand purchase intention : application to an emerging market

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La qualité de service dans la grande distribution brésilienne : effets sur l'intention d'achat de la marque de distributeur

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The influence of image and consumer factors on store brand choice in the Brazilian market : evidence from two retail chains

Diallo, Mbaye Fall; Burt, Steven; Sparks, Leigh - In: European business review : EBR ; the official journal … 27 (2015) 5, pp. 495-512

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How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia

Diallo, Mbaye Fall; Ribamar Siqueira, Jose <Jr.> - In: International marketing review 34 (2017) 4, pp. 536-558

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Store image perceptions and customer knowledge cues in emerging markets : a cross-country investigation in Brazil and Vietnam

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The influence of image and consumer factors on store brand choice in the Brazilian market : Evidence from two retail chains

Diallo, Mbaye Fall; Burt, Steve; Sparks, Leigh - In: European Business Review 27 (2015) 5, pp. 495-512

Purpose – The purpose of this paper is to investigate the role of image and consumer factors in influencing store brand (SB) choice between two retail chains (Carrefour and Extra) in a Latin American market, Brazil. SBs are increasingly offered by retailers in emerging markets. What is less...

Persistent link: https://www.econbiz.de/10014714237