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Assessing the key variables of mobile-assisted showroomers' behavior to enhance their shopping experience
Alesanco-Llorente, María
;
Reinares-Lara, Eva
; …
- In:
Journal of global fashion marketing : JGfM
16
(
2025
)
1
,
pp. 109-129
Persistent link: https://www.econbiz.de/10015188915
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Mobile-assisted showrooming behavior and the (r)evolution of retail : the moderating effect of gender on the adoption of mobile augmented reality
Alesanco-Llorente, María
;
Reinares-Lara, Eva
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014287761
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Proposal for modeling social robot acceptance by retail customers : CAN model + technophobia
Subero-Navarro, Áurea
;
Pelegrín-Borondo, Jorge
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209549
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