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Can travel apps improve tourists' intentions? : investigating the drivers of Chinese Gen Y users' experience

Gao, Ziyi; Cheah, Jun-Hwa; Lim, Xin Jean; Ng, Siew Imm; … - In: Journal of vacation marketing 30 (2024) 3, pp. 505-534

Persistent link: https://www.econbiz.de/10014631998

The effect of innovation and leadership on performance in China and Vietnam

Muenjohn, Nuttawuth; Ishikawa, Jun; Muenjohn, Peamawat; … - In: Asia Pacific business review 27 (2021) 1, pp. 101-110

Persistent link: https://www.econbiz.de/10012391987

Effective advertising in China and India : a study of like and disliked television commercials

Fam, Kim-Shyan - In: Advertising and communication : proceedings 4th …, (pp. 161-167). 2005

Persistent link: https://www.econbiz.de/10003353795

Advertising dislikeability in Asia : Is there a relationship with purchase intention and frequency?

Fam, Kim-Shyan; S. Waller, David; Cyril de Run, Ernest; … - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 1, pp. 144-161

Purpose – The purpose of this paper is to determine what can cause dislike of an advertisement's message in Asia. Television commercials were looked at specifically to provide an insight into the construct of advertising dislikeability and how it affects purchase intention and purchase...

Persistent link: https://www.econbiz.de/10014674808

Addressing the Advertising of Controversial Products in China: An Empirical Approach

Fam, Kim-Shyan; Waller, David; Yang, Zhilin - In: Journal of Business Ethics 88 (2009) 1, pp. 43-58

Persistent link: https://www.econbiz.de/10004999687

Chinese social capital in a business context : the impact of business ethics, business etiquette and business orientation on relationship building and performance

Fam, Kim-Shyan; Kadirov, Djavlonbek; Bardakci, Ahmet; … - In: European journal of international management : EJIM 17 (2022) 2/3, pp. 253-289

Persistent link: https://www.econbiz.de/10012887527

Modelling e-commerce customer reactions : exploring online shopping carnivals in China

Liu, Yang; Li, Qi; Edu, Tudor; Negricea, Costel; Fam, … - In: Economic research 35 (2022) 1,3, pp. 3060-3082

Persistent link: https://www.econbiz.de/10014383574

Addressing the advertising of controversial products in China : an empirical approach

Fam, Kim-Shyan; Waller, David S.; Yang, Zhilin - In: Journal of business ethics : JOBE 88 (2009), pp. 43-58

Persistent link: https://www.econbiz.de/10003906565

Like it or not : differences in advertising likeability and dislikeability within Asia

Gazley, Aaron; Krisjanous, Jayne; Fam, Kim-Shyan; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 23-40

Persistent link: https://www.econbiz.de/10009492376

Small business industrial buyers' price sensitivity : do service quality dimensions matter in business markets?

Zeng, Fue; Yang, Zhilin; Li, Yongqiang; Fam, Kim-Shyan - In: Industrial marketing management : the international … 40 (2011) 3, pp. 395-404

Persistent link: https://www.econbiz.de/10008991583