S. Shergill, Gurvinder; Sekhon, Harjit; Zhao, Min - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 1, pp. 162-177
Purpose – The purpose of this paper is to investigate the cultural assimilation influence on family purchase decision making of Chinese immigrant families in New Zealand, and in Chinese families living in China. Design/methodology/approach – The data were collected from 200 respondents. In...