Narrow search
Showing 1 - 4 of 4
Cover Image
Text versus pictures in advertising : effects of psychological distance and product type
Choi, Yung Kyun; Yoon, Sukki; Kim, Kacy K.; Kim, Yeonshin - In: International journal of advertising : the review of … 38 (2019) 4, pp. 528-543
Persistent link: https://www.econbiz.de/10012200288
Cover Image
The effect of 360-degree rotatable product images on purchase intention
Kim, Seeun; Baek, Tae Hyun; Yoon, Sukki - In: Journal of retailing and consumer services 55 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012268816
Cover Image
Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
Lee, Younghwa; Bakpayev, Marat; Yoon, Sukki; Kim, Kacy K. - In: Journal of consumer marketing 40 (2023) 6, pp. 702-711
Persistent link: https://www.econbiz.de/10014332329
Cover Image
When "what might have been" leads to what isn't best : dysfunctional counterfactual thinking in consumer affect and cognition
Yoon, Sukki; Vargas, Patrick T. - In: Applying social cognition to consumer-focused strategy …, (pp. 331-352). 2005
Persistent link: https://www.econbiz.de/10003113351