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Guest editorial: Cognitive mapping of strategy in marketing
Marshall, Roger - In: Journal of business research : JBR 66 (2013) 9, pp. 1541-1543
Persistent link: https://www.econbiz.de/10009757034
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Exploring impulse buying and variety seeking by retail shoppers: towards a common conceptual framework
Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: Journal of marketing management : MM 26 (2010) 5/6, pp. 473-494
Persistent link: https://www.econbiz.de/10003995628
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Social legitimacy versus distinctiveness : mapping the place of consumers in the mental representations of managers in an institutionalized environment
Chaney, Damien; Marshall, Roger - In: Journal of business research : JBR 66 (2013) 9, pp. 1550-1558
Persistent link: https://www.econbiz.de/10009757030
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Special section: Cognitive mapping of strategy in marketing
Marshall, Roger (contributor) - In: Journal of business research : JBR 66 (2013) 9, pp. 1541-1586
Persistent link: https://www.econbiz.de/10009757037
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Promoting preventive health behaviour among young Malaysian consumers : toward an integrated conceptual framework
Yap, Sheau-Fen; Noor, Nor Azila Mohammad; Marshall, Roger; … - In: Australasian marketing journal 22 (2014) 3, pp. 268-278
Persistent link: https://www.econbiz.de/10010427953