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Handle with care! : how majority cues can reduce the negative effects of warnings of foreseeable product failures
Hüttl-Maack, Verena; Pick, Doreén; Gierl, Heribert - In: Review of managerial science 13 (2019) 4, pp. 689-723
Persistent link: https://www.econbiz.de/10012099443
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Will perception of customers of McDonald's fast food restaurant be different in India and USA? : a comparative study between the two countries' culture
Srivastava, R. K.; Manimoy, Paul; Bhanot, Sandeep - In: International journal of export marketing : IJExportM 4 (2021) 2, pp. 150-177
Persistent link: https://www.econbiz.de/10012598603
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Understanding first-class passengers' luxury value perceptions in the US airline industry
Hwang, Jinsoo; Lyu, Seong Ok - In: Tourism management perspectives : TMP 28 (2018), pp. 29-40
Persistent link: https://www.econbiz.de/10011942409
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Offsetting versus mitigation activities to reduce CO2 emissions : a theoretical and empirical analysis for the U.S. and Germany
Lange, Andreas; Ziegler, Andreas - In: Environmental & resource economics : the official … 66 (2017) 1, pp. 113-133
Persistent link: https://www.econbiz.de/10011743355
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Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory
Hernandez, Monica D.; Wang, Yong Jian; Sheng, Hong; … - In: The journal of consumer marketing 34 (2017) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10011616082
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Attitudes and related perceptions about product placement : a comparison of Finland, Italy and the United States
Sabour, Nadia I.; Pillai, Deepa; Gistri, Giacomo; … - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 362-387
Persistent link: https://www.econbiz.de/10011581255
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Cellular service demand : biased beliefs, learning, and bill shock
Grubb, Michael D.; Osborne, Matthew - In: The American economic review 105 (2015) 1, pp. 234-271
Persistent link: https://www.econbiz.de/10010518811
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Student perceptions of codes of ethics : a three-country comparison
Peppas, Spero C.; Yu, Tyler T.; Zhang, Miranda M.; … - In: International journal of economics and business research 13 (2017) 1, pp. 43-56
Persistent link: https://www.econbiz.de/10011714350
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Implicit and explicit preferences for brand name sounds
Pogacar, Ruth; Kouril, Michal; Carpenter, Thomas P.; … - In: Marketing letters : a journal of research in marketing 29 (2018) 2, pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
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A series of persuasive events : sequencing effects of negative and positive messages on party evaluations and perceptions of negativity
Nai, Alessandro; Seeberg, Henrik Bech - In: Journal of marketing communications 24 (2018) 4, pp. 412-432
Persistent link: https://www.econbiz.de/10011880783