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"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous advertising differently?
Wang, Valerie Lynette; Cruthirds, Kevin W.; Wang, Yong Jian - In: Journal of advertising research 54 (2014) 3, pp. 320-331
Persistent link: https://www.econbiz.de/10010419812
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A comparison of humor styles in US and Mexican television commercials
Cruthirds, Kevin W.; Wang, Valerie Lynette; Wang, Yong Jian - In: Marketing intelligence & planning 30 (2012) 4, pp. 384-401
Persistent link: https://www.econbiz.de/10009611635
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False recall of brands in advergames : a cross-country comparison
Hernandez, Monica D.; Minor, Michael - In: Journal of research in interactive marketing : … 9 (2015) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10011297936
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Brand recall in the advergaming environment : a cross-country comparison
Hernandez, Monica D.; Minor, Michael; Suh, Jaebeom; … - In: Advertising, promotion, and new media, (pp. 298-319). 2015
Persistent link: https://www.econbiz.de/10011708756
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Differences in organizational web site design across cultures : a comparative study of US and Chinese industrial SMEs
Wang, Valerie Lynette; Lou, Hao; Wang, Yong Jian; Guo, … - In: Asia Pacific journal of marketing and logistics 27 (2015) 4, pp. 582-599
Persistent link: https://www.econbiz.de/10011456468
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How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying; Wang, Valerie Lynette; Wang, Yong Jian; Wei, … - In: International journal of consumer studies 46 (2022) 3, pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
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Academic dishonesty using social media : a comparative study of college students from Canada and China
Hernandez, Monica D. - In: SAM advanced management journal : amj 80 (2015) 4, pp. 45-51
Persistent link: https://www.econbiz.de/10011421089