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How confident are you to win your fantasy league? : exploring the antecedents and consequences of winning expectancy
Kwak, Dae Hee; Lim, Choong Hoon; Yi, U-yŏng; Mahan, Joseph - In: Journal of sport management : the official journal of … 24 (2010) 4, pp. 416-433
Persistent link: https://www.econbiz.de/10008656375
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Ad-evoked illusory judgments in fantasy sports participation : effects of customization level and expert information
Kwak, Dae Hee; Lee, Joon Sung; Mahan, Joseph - In: Journal of sport management : the official journal of … 27 (2013) 5, pp. 393-406
Persistent link: https://www.econbiz.de/10010206800
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Exploring the antecedents and consequences of personalizing sport video game experiences
Kwak, Dae Hee; Clavio, Galen E.; Eagleman, Andrea N.; … - In: Sport marketing quarterly : preferred journal of the … 19 (2010) 4, pp. 217-225
Persistent link: https://www.econbiz.de/10008825862
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Revisiting the satisfaction-loyalty relationship in the sport video gaming context : the mediating role of consumer expertise
Kwak, Dae Hee; McDaniel, Stephen R.; Kim, Ki Tak - In: Journal of sport management : the official journal of … 26 (2012) 1, pp. 81-91
Persistent link: https://www.econbiz.de/10009512304