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Confidence
Consumer behaviour
107,241
Konsumentenverhalten
104,797
Relationship marketing
31,695
Beziehungsmarketing
31,036
Theorie
15,845
Theory
15,668
Customer satisfaction
10,035
Kundenzufriedenheit
9,831
Brand management
9,823
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9,772
Online-Handel
9,451
Online retailing
9,431
Brand image
8,343
Markenimage
8,296
Social Web
8,263
Social web
8,260
Service quality
7,362
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7,303
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7,227
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7,210
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6,751
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6,466
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6,443
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6,347
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6,020
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6,020
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5,952
E-commerce
5,845
Marketingmanagement
5,600
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5,584
USA
5,554
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5,500
United States
5,253
Werbewirkung
5,094
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5,052
Emotion
4,803
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4,359
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4,245
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3,975
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28
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21
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14
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12
Han, Heesup
11
Roberts-Lombard, Mornay
11
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10
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10
Pavlou, Paul A.
10
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9
Bilgihan, Anil
9
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9
Giang Hong Nghiem
9
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9
Sum, Vichet
9
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8
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8
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8
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8
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8
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8
Salo, Jari
8
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7
Chakraborty, Debarun
7
Dzung Bui
7
Kumar, Dr. Vinay
7
Lombart, Cindy
7
Mysen, Tore
7
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7
Yoo, Donghoon
7
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6
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6
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6
Beck, Adrian
6
Carrera, Mariana
6
Cheah, Jun-Hwa
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6
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European Central Bank
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1
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1
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1
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1
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1
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1
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1
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Journal of retailing and consumer services
152
Journal of business research : JBR
106
International journal of hospitality management
60
Industrial marketing management : the international journal for industrial and high-tech firms
54
International journal of electronic marketing and retailing : IJEMR
41
Cogent business & management
40
Asia Pacific journal of marketing and logistics
37
International journal of contemporary hospitality management
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
33
Psychology & marketing
33
The journal of business & industrial marketing
33
Journal of internet commerce
32
International journal of business information systems : IJBIS
29
International journal of consumer studies
29
The service industries journal
29
Journal of hospitality marketing & management
27
Journal of strategic marketing
27
The international journal of bank marketing : IJBM
27
International journal of internet marketing and advertising : IJIMA
26
Journal of travel and tourism marketing
26
International journal of e-business research : an official publication of the Information Resources Management Association
25
The journal of services marketing
25
Journal of marketing communications
23
The journal of product & brand management
22
Journal of financial services marketing : JFSM
21
Technological forecasting & social change : an international journal
21
International journal of bank marketing
20
International journal of retail & distribution management
20
Journal of Islamic marketing
20
Marketing intelligence & planning
20
Tourism management : research, policies, practice
20
Electronic commerce research
18
Journal of business-to-business marketing
18
Journal of financial services marketing
18
Journal of international trade & commerce
18
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
18
Pakistan journal of commerce and social sciences
18
European journal of marketing : EJM
17
Journal of business ethics : JOBE
17
Information systems and e-business management : ISeB
16
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ECONIS (ZBW)
4,337
Other ZBW resources
1
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1
Determinants of loyalty programmes and their impact on store patronage
Kolte, Ashutosh
;
Veer, Nitin
;
Mahajan, Yogesh
;
Siggia, Dario
- In:
Journal of Asia Business Studies
17
(
2023
)
5
,
pp. 911-926
Persistent link: https://www.econbiz.de/10014432773
Saved in:
2
Market segmentation of online shoppers : a Bayesian approach
Mishra, Manit
;
Mohapatra, Snigdha
- In:
International journal of business innovation and …
32
(
2023
)
1
,
pp. 81-96
Persistent link: https://www.econbiz.de/10014438455
Saved in:
3
How the young adult consumer segment responds to trusty and committed marketing relationship
Ndubisi, Nelson Oly
;
Nataraajan, Rajan
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 923-935
Persistent link: https://www.econbiz.de/10011970101
Saved in:
4
The missing link between corporate social responsibility and consumer trust : the case of Fair Trade products
Castaldo, Sandro
;
Perrini, Francesco
;
Misani, Nicola
; …
- In:
Journal of business ethics : JOBE
84
(
2009
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10003805799
Saved in:
5
The role of relationship quality and loyalty program in tourism shopping : a multilevel investigation
Lam, Iok Keng Veronica
;
Wong, IpKin Anthony
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 92-111
Persistent link: https://www.econbiz.de/10012289263
Saved in:
6
Trust and
fairtrade
consumption : a theoretical and empirical study on the interdependencies between trust and
fairtrade
consumption
Dirkwinkel, Lea
-
2017
Persistent link: https://www.econbiz.de/10011647896
Saved in:
7
Linkages between brand parity, coupon proneness, sales proneness, brand trust and purchase decision involvement : an empirical check
Bhardwaj, Preshth
;
Das, Gopal
;
Khare, Arpita
- In:
International journal of electronic marketing and …
6
(
2015
)
3
,
pp. 194-213
Persistent link: https://www.econbiz.de/10011523761
Saved in:
8
Casino loyalty : the influence of loyalty program, switching costs, and trust
Baloglu, Seyhmus
;
Zhong, Yun Ying
;
Tanford, Sarah
- In:
Journal of hospitality & tourism research : JHTR ; the …
41
(
2017
)
7
,
pp. 846-868
Persistent link: https://www.econbiz.de/10011747085
Saved in:
9
The effects of loyalty programs on customer satisfaction, trust, and loyalty toward high- and low-end fashion retailers
Stathopoulou, Anastasia
;
Balabanis, George
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5801-5808
Persistent link: https://www.econbiz.de/10011597513
Saved in:
10
Strengthening loyalty of online gamers : goal gradient perspective
Teng, Ching-I
- In:
International journal of electronic commerce : IJEC
21
(
2016/2017
)
1
,
pp. 128-147
Persistent link: https://www.econbiz.de/10011654531
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