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Efficacy of sporting event ads with testese (SMS-type copy)
Sierra, Jeremy J.
;
Taute, Harry A.
;
Hyman, Michael R.
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 4-22
Persistent link: https://www.econbiz.de/10010399938
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2
The harmful effect of null hypothesis significance testing on marketing research : an example
Trafimow, David
;
Hyman, Michael R.
;
Kostyk, Alena
; …
- In:
Journal of business research : JBR
125
(
2021
),
pp. 39-44
Persistent link: https://www.econbiz.de/10012494042
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Betrayal in buyer-seller relationships : exploring its causes, symptoms, forms, effects, and therapies
Leonidou, Leonidas C.
;
Aykol, Bilge
;
Hadjimarcou, John
; …
- In:
Psychology & marketing
35
(
2018
)
5
,
pp. 341-356
Persistent link: https://www.econbiz.de/10011970148
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