Narrow search
Showing 1 - 10 of 26
Cover Image
Measuring the credibility of product-preannouncements with conjoint analysis
Sattler, Henrik; Schirm, Karsten - In: Conjoint measurement : methods and applications ; with …, (pp. 97-122). 2003
Persistent link: https://www.econbiz.de/10001997607
Cover Image
Ein Indikatorenmodell zur langfrisitigen monetären Markenwertbestimmung, [Teil] 1
Sattler, Henrik - In: Die Betriebswirtschaft : DBW 59 (1999) 5, pp. 633-653
Persistent link: https://www.econbiz.de/10001424189
Cover Image
Applications of conjoint analysis to new product development
Sattler, Henrik - In: Cross-functional innovation management : perspectives …, (pp. 159-173). 2004
Persistent link: https://www.econbiz.de/10002504198
Cover Image
Methoden zur Messung von Präferenzen für Innovationen
Sattler, Henrik - In: Innovation und Institution : [67. Jahrestagung des …, (pp. 154-176). 2006
Persistent link: https://www.econbiz.de/10003315657
Cover Image
Measurement of price effects with conjoint analysis: separating informational and allocative effects of price
Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications, (pp. 47-66). 1999
Persistent link: https://www.econbiz.de/10001444664
Cover Image
A comparison of conjoint measurement with self-explicated approaches
Sattler, Henrik; Hensel-Börner, Susanne - In: Conjoint measurement : methods and applications, (pp. 121-133). 1999
Persistent link: https://www.econbiz.de/10001444673
Cover Image
Ein empirischer Validitätsvergleich zwischen der Customized Computerized Conjoint Analysis (CCC), der Adaptive Conjoint Analysis (ACA) und Self-Explicated-Verfahren
Hensel-Börner, Susanne; Sattler, Henrik - In: Journal of business economics : JBE 70 (2000) 6, pp. 705-727
Persistent link: https://www.econbiz.de/10001484305
Cover Image
Die Abhängigkeit der Validität von Conjoint-Studien von demographischen Probanden-Charakteristika : neue empirische Befunde
Sattler, Henrik; Hensel-Börner, Susanne; Krüger, Beate - In: Journal of business economics : JBE 71 (2001) 7, pp. 771-787
Persistent link: https://www.econbiz.de/10001595960
Cover Image
Measurement of price effects with conjoint analysis : separating informational and allocative effects of price
Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications, (pp. 47-66). 2001
Persistent link: https://www.econbiz.de/10001690252
Cover Image
A comparison of conjoint measurement with self-explicated approaches
Sattler, Henrik; Hensel-Börner, Susanne - In: Conjoint measurement : methods and applications, (pp. 121-133). 2001
Persistent link: https://www.econbiz.de/10001690255