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~subject:"Conjoint-Analyse"
~subject:"Zeitreihenanalyse"
~type_genre:"Book review"
~type_genre:"Fallstudie"
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Conjoint-Analyse
Zeitreihenanalyse
Conjoint analysis
16
Deutschland
4
Germany
4
Market research
4
Marktforschung
4
Theorie
4
Theory
4
Marketing
3
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2
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2
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2
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2
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2
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1
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6
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Book review
Fallstudie
Article in journal
1,374
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1,374
Graue Literatur
356
Non-commercial literature
356
Working Paper
342
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311
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231
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179
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146
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19
Bibliografie enthalten
17
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15
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15
Sammelwerk
15
Conference paper
13
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13
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9
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9
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6
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4
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4
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4
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3
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3
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3
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2
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2
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2
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2
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2
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2
Accompanied by computer file
1
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1
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1
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Herbst, Uta
2
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1
Döbler, Thomas
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1
Hachmeister, Dirk
1
Hedderley, Duncan
1
Helm, Roland
1
Hundsdoerfer, Jochen
1
Jaeger, Sara R.
1
Jonen, Andreas
1
Kanuri, Vamsi K.
1
Koners, Ursula
1
Kotri, Andrus
1
Lingnau, Volker
1
MacFie, Halliday J. H.
1
Mantrala, Murali K.
1
Menon, R. G. Vishnu
1
Moskowitz, Howard R.
1
Mourey, Jim
1
Ninomiya, Hiroaki
1
Oexler, Petra
1
Paulus, Klaus
1
Rabino, Samuel
1
Rebhorn, Simone
1
Scharf, Andreas
1
Sichtmann, Christina
1
Stark, Birgit
1
Steiner, Michael
1
Szelig, Antonia
1
Thorson, Esther
1
Trevenen, Linda
1
Valdimar Sigurdsson
1
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1
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Gabler Edition Wissenschaft / Business-to-Business-Marketing
2
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Fundamentals of marketing research ; Vol. 6
1
Gabler Edition Wissenschaft
1
International journal of business and emerging markets : IJBEM
1
JMM : the international journal on media management
1
Journal of international consumer marketing
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Marketing : ZFP ; journal of research and management
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The ROI of pricing : measuring the impact and making the business case
1
Wirtschaft & Raum
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
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ECONIS (ZBW)
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1
Citylogistik-Dienste : Präferenzanalysen bei Citylogistik-Akteuren und Bewertung eines Pilotbetriebs ; dargestellt am Beispiel der dienstleistungsorientierten Citylogistik Regensbu...
Oexler, Petra
-
2002
Persistent link: https://www.econbiz.de/10001662281
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2
Conjoint-Analyse : eine beispielorientierte Einführung
Rebhorn, Simone
;
Stark, Birgit
;
Döbler, Thomas
-
2001
Persistent link: https://www.econbiz.de/10014012677
Saved in:
3
Price elasticity of ticket demand in the professional basketball league in Japan : a case study of simulating ticket purchase rates using conjoint analysis
Ninomiya, Hiroaki
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 246-257
Persistent link: https://www.econbiz.de/10011415252
Saved in:
4
Conjoint analysis for social media marketing experimentation : choice, utility estimates and preference ranking
Menon, R. G. Vishnu
;
Valdimar Sigurdsson
- In:
Managerial and decision economics : MDE ; the …
37
(
2016
)
4/5
,
pp. 345-359
Persistent link: https://www.econbiz.de/10011586815
Saved in:
5
Using reader preferences to optimize news content : a method and a case study
Kanuri, Vamsi K.
;
Thorson, Esther
;
Mantrala, Murali K.
- In:
JMM : the international journal on media management
16
(
2014
)
2
,
pp. 55-75
Persistent link: https://www.econbiz.de/10010418221
Saved in:
6
Fallstudien aus dynamischen Märkten : Telekommunikation, Internetdienste, Energiewirtschaft
Scharf, Andreas
(
ed.
);
Wolf, Thomas
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001455835
Saved in:
7
Identifying customer value in emerging markets via conjoint analysis : a case study of an Estonian packaging company
Kotri, Andrus
;
Mourey, Jim
- In:
International journal of business and emerging markets …
4
(
2012
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10009427093
Saved in:
8
Identifying unacceptable attribute levels in preference measurement : assessing the methodological differences between and relative performance of common methods
Steiner, Michael
;
Helm, Roland
;
Szelig, Antonia
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10009554427
Saved in:
9
Hidden needs : versteckte Kundenbedürfnisse entdecken und in Produkte umsetzen
Goffin, Keith
;
Koners, Ursula
-
2011
Persistent link: https://www.econbiz.de/10009303437
Saved in:
10
Constructing communication strategy : a three-country case study
Rabino, Samuel
;
Moskowitz, Howard R.
;
Paulus, Klaus
; …
- In:
Journal of international consumer marketing
24
(
2012
)
4
,
pp. 232-251
Persistent link: https://www.econbiz.de/10009717332
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