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Consumer behaviour
Konsumentenverhalten
15
Product quality
5
Produktqualität
5
Bewertung
3
Evaluation
3
Online retailing
3
Online-Handel
3
Social Web
3
Social web
3
USA
3
United States
3
E-commerce
2
Einzelhandel
2
Electronic Commerce
2
Internet marketing
2
Online-Marketing
2
Organizational behaviour
2
Preis
2
Price
2
Retail trade
2
Sales promotion
2
Theorie
2
Theory
2
Verhalten in Organisationen
2
Verkaufsförderung
2
Viral marketing
2
Virales Marketing
2
consumer reports
2
online reviews
2
online user ratings
2
1986
1
Amazon.com
1
Anlageverhalten
1
Arbeitsleistung
1
Behavioural finance
1
Betriebliche Wertschöpfung
1
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Body weight
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English
15
Author
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Lichtenstein, Donald R.
15
Fernbach, Philip M.
5
Langhe, Bart de
5
Janiszewski, Chris A.
3
Bearden, William O.
2
Fader, Peter
2
Kan, Christina
2
Kozinets, Robert V.
2
Simonson, Itamar
2
Suk, Kwanho
2
Winer, Russell S.
2
Black, William C.
1
Bloch, Peter H.
1
Braig, Bridgette M.
1
Burton, Scot
1
Drumwright, Minette E.
1
Grant, Susan Jung
1
Lee, Jiheon
1
Liu, Yan
1
Mohr, Gina S.
1
Song, Sie Yeoun
1
Yoon, Song-oh
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of marketing research : JMR
3
Journal of marketing
2
Key debates and contemporary issues in nonprofit marketing
1
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ECONIS (ZBW)
15
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1
Measurement and structure of Kelley's covariance theory
Lichtenstein, Donald R.
- In:
Journal of consumer research : JCR ; an …
13
(
1986
)
2
,
pp. 290-296
Persistent link: https://www.econbiz.de/10001018710
Saved in:
2
Correlates of price acceptability
Lichtenstein, Donald R.
- In:
Journal of consumer research : JCR ; an …
15
(
1988
)
2
,
pp. 243-252
Persistent link: https://www.econbiz.de/10001063610
Saved in:
3
The relationship between perceived and objective price-quality
Lichtenstein, Donald R.
- In:
Journal of marketing research : JMR
26
(
1989
)
4
,
pp. 429-443
Persistent link: https://www.econbiz.de/10001075765
Saved in:
4
Contextual influences on perceptions of merchant-supplied reference prices
Lichtenstein, Donald R.
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
1
,
pp. 55-66
Persistent link: https://www.econbiz.de/10001098513
Saved in:
5
The negative and positive consequences of placing nonpromoted products next to promoted products
Kan, Christina
;
Liu, Yan
;
Lichtenstein, Donald R.
; …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 928-948
Persistent link: https://www.econbiz.de/10014432748
Saved in:
6
The effect of reference point diagnosticity on attractiveness and intentions ratings
Suk, Kwanho
;
Yoon, Song-oh
;
Lichtenstein, Donald R.
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 983-995
Persistent link: https://www.econbiz.de/10008666335
Saved in:
7
The influence of price presentation order on consumer choice
Suk, Kwanho
;
Lee, Jiheon
;
Lichtenstein, Donald R.
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 708-717
Persistent link: https://www.econbiz.de/10009659286
Saved in:
8
The effect of marketer-suggested serving size on consumer responses : the unintended consequences of consumer attention to calorie information
Mohr, Gina S.
;
Lichtenstein, Donald R.
;
Janiszewski, …
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10009729591
Saved in:
9
Strengthening the influence of advertised reference prices through information priming
Kan, Christina
;
Lichtenstein, Donald R.
;
Grant, Susan Jung
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1078-1096
Persistent link: https://www.econbiz.de/10010353447
Saved in:
10
The effect of corporate social responsibility on customer donations to corporate-supported nonprofits
Lichtenstein, Donald R.
;
Drumwright, Minette E.
;
Braig, …
-
2008
Persistent link: https://www.econbiz.de/10003717734
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