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Do shoppers like electronic coupons? : a panel data analysis
Song Zan Chiou Wei; Inman, J. Jeffrey - In: Journal of retailing 84 (2008) 3, pp. 297-307
Persistent link: https://www.econbiz.de/10003782189
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Consumer click responses to paid ad set strategies of search platforms
Cheng, Ming; Zhu, Zhen - In: The Cornell hospitality quarterly 66 (2025) 1, pp. 95-109
Persistent link: https://www.econbiz.de/10015187654
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Electronic word-of-mouth and information overload in an experiential service industry
Furner, Christopher Paul; Zinko, Robert; Zhu, Zhen - In: Journal of service theory and practice : JSTP 26 (2016) 6, pp. 788-810
Persistent link: https://www.econbiz.de/10011599236
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Designing marketing content for social commerce to drive consumer purchase behaviors : a perspective from speech act theory
Wang, Fei; Xu, Haifeng; Hou, Ronglin; Zhu, Zhen - In: Journal of retailing and consumer services 70 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014239851
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To be precise (imprecise) in utilitarian (hedonic) contexts : examining the influence of numerical precision on consumer reactions to artificial intelligence-based recommendations
Zhu, Hong; Zhu, Zimeng; Ou, Yilin; Yin, Ya - In: Psychology & marketing 40 (2023) 12, pp. 2668-2685
Persistent link: https://www.econbiz.de/10014432529
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Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social advertising
Wang, Zhen-Zhen; Zhu, Zhihua; Xu, Xiaoke; Chao, Naipeng - In: Journal of advertising research 63 (2023) 3, pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
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Intangible cultural heritage souvenirs : image congruity and brand influence on tourists' purchase intention
Guo, Yanbing; Zhu, Zhuanfa - In: Tourism review 78 (2023) 4, pp. 1203-1216
Persistent link: https://www.econbiz.de/10014323263