Electronic word-of-mouth and information overload in an experiential service industry
Christopher Paul Furner, Robert Zinko and Zhen Zhu
| Year of publication: |
2016
|
|---|---|
| Authors: | Furner, Christopher Paul ; Zinko, Robert ; Zhu, Zhen |
| Published in: |
Journal of service theory and practice : JSTP. - Bingley : Emerald, ISSN 2055-6225, ZDB-ID 2819789-6. - Vol. 26.2016, 6, p. 788-810
|
| Subject: | Service industry | e-WOM | WOM | Information overload | Dienstleistungssektor | Virales Marketing | Viral marketing | Informationsverhalten | Information behaviour | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSTP-01-2015-0022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011599236