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The influence of disorganized shelf displays and limited product quantity on consumer purchase
Castro, Iana A.; Morales, Andrea C.; Nowlis, Stephen M. - In: Journal of marketing 77 (2013) 4, pp. 118-133
Persistent link: https://www.econbiz.de/10009782060
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The flip side of vanity sizing : how consumers respond to and compensate for larger than expected clothing sizes
Hoegg, JoAndrea; Scott, Maura L.; Morales, Andrea C.; … - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 70-78
Persistent link: https://www.econbiz.de/10010359878
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The effect of goal specificity on consumer goal reengagement
Scott, Maura L.; Nowlis, Stephen M. - In: Journal of consumer research : JCR ; an … 40 (2013/14) 3, pp. 444-459
Persistent link: https://www.econbiz.de/10010202815
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Choosing variety
Kahn, Barbara E.; Morales, Andrea C. - In: Wharton on making decisions, (pp. 63-77). 2001
Persistent link: https://www.econbiz.de/10001686606
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Product contagion: changing consumer evaluations through physical contact with "disgusting" products
Morales, Andrea C.; Fitzsimons, Gavan J. - In: Journal of marketing research : JMR 44 (2007) 2, pp. 272-283
Persistent link: https://www.econbiz.de/10003486926
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When do photos on products hurt or help consumption? : how magical thinking shapes consumer reactions to photo-integrated products
Wu, Freeman; Samper, Adriana; Morales, Andrea C.; … - In: Journal of consumer psychology : JCP ; the official … 35 (2025) 2, pp. 220-237
Persistent link: https://www.econbiz.de/10015358376
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Positive consumer contagion : responses to attractive others in a retail context
Argo, Jennifer J.; Dahl, Darren W.; Morales, Andrea C. - In: Journal of marketing research : JMR 45 (2008) 6, pp. 690-701
Persistent link: https://www.econbiz.de/10003794440
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Social information in the retail environment : the importance of consumption alignment, referent identity, and self-esteem
Dahl, Darren W.; Argo, Jennifer J.; Morales, Andrea C. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 860-871
Persistent link: https://www.econbiz.de/10009501086
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Not all negative emotions lead to concrete construal
Chowdhry, Nivriti; Winterich, Karen Page; Mittal, Vikas; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 428-430
Persistent link: https://www.econbiz.de/10011428926
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It's too pretty to use! : when and how enhanced product aesthetics discourage usage and lower consumption enjoyment
Wu, Freeman; Samper, Adriana; Morales, Andrea C.; … - In: Journal of consumer research : JCR ; an … 44 (2017) 3, pp. 651-672
Persistent link: https://www.econbiz.de/10011755406