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Consumer Response to and Choice of Customized versus Standardized Systems

Bharadwaj, Neeraj; Walker Reczek, Rebecca; Hofstede, … - 2009

Recent research on customization suggests that a need exists to examine conditions under which selling customized versus non-customized offerings will be more beneficial to vendors. To this end, this paper empirically evaluates consumer response to and choice of customized systems (offerings...

Persistent link: https://www.econbiz.de/10014046517

Nonverbal cues-based first impressions: impression formation through exposure to static images

Walker Reczek, Rebecca - In: Marketing letters : a journal of research in marketing 18 (2007) 3, pp. 165-179

Persistent link: https://www.econbiz.de/10003508101

"Choozing" the best spelling : consumer response to unconventionally spelled brand names

Costello, John P.; Walker, Jesse; Walker Reczek, Rebecca - In: Journal of marketing 87 (2023) 6, pp. 889-905

Persistent link: https://www.econbiz.de/10014432738

Eating with a purpose : consumer response to functional food health claims in conflicting versus complementary information environments

Walker Reczek, Rebecca; Droms, Courtney M.; Haws, Kelly L. - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 2, pp. 221-233

Persistent link: https://www.econbiz.de/10003923189

The sustainability liability : potential negative effects of ethicality on product preference

Luchs, Michael G.; Walker Reczek, Rebecca; Irwin, Julie … - In: Journal of marketing 74 (2010) 5, pp. 18-31

Persistent link: https://www.econbiz.de/10009237717

Same destination, different paths : when and how does observing others' choices and reasoning alter confidence in our own choices?

Lamberton, Cait Poynor; Walker Reczek, Rebecca; Haws, … - In: Journal of consumer psychology : JCP : the official … 23 (2013) 1, pp. 74-89

Persistent link: https://www.econbiz.de/10009719552

Beyond the "like" button : the impact of mere virtual presence on brand evaluations and purchase intentions in social media settings

Walker Reczek, Rebecca; Lamberton, Cait Poynor; West, … - In: Journal of marketing 76 (2012) 6, pp. 105-120

Persistent link: https://www.econbiz.de/10009670259

Seeing the world through GREEN-tinted glasses : green consumption values and responses to environmentally friendly products

Haws, Kelly L.; Winterich, Karen Page; Walker Reczek, … - In: Journal of consumer psychology : JCP : the official … 24 (2014) 3, pp. 336-354

Persistent link: https://www.econbiz.de/10010403227

Keeping it all without being buried alive : understanding product retention tendency

Haws, Kelly L.; Walker Reczek, Rebecca; Coulter, Robin A.; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 224-236

Persistent link: https://www.econbiz.de/10009569970

Models of sequential evaluation in best-worst choice tasks

Dyachenko, Tatiana; Walker Reczek, Rebecca; Allenby, Greg M. - In: Marketing science 33 (2014) 6, pp. 828-848

Persistent link: https://www.econbiz.de/10010468385