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Approach and avoidance motivation : investigating hedonic consumption in a retail setting

Arnold, Mark J.; Reynolds, Kristy E. - In: Journal of retailing 88 (2012) 3, pp. 399-411

Persistent link: https://www.econbiz.de/10009622988

Regulatory focus intensity and evaluations of retail experiences

Arnold, Mark J.; Reynolds, Kristy E.; Jones, Michael A.; … - In: Psychology & marketing 31 (2014) 11, pp. 958-975

Persistent link: https://www.econbiz.de/10010460837

Exploring consumers' attitude towards relationship marketing

Jones, Michael A.; Reynolds, Kristy E.; Arnold, Mark J.; … - In: The journal of services marketing 29 (2015) 3, pp. 188-199

Persistent link: https://www.econbiz.de/10011309001

Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships

Bauer, Brittney C.; Carlson, Brad D.; Arnold, Mark J. - In: Psychology & marketing 40 (2023) 12, pp. 2539-2558

Persistent link: https://www.econbiz.de/10014432499

Chinese consumer decision-making styles : a comparison between the coastal and inland regions

Zhou, Joyce Xin; Arnold, Mark J.; Pereira, Arun; Yu, Jun - In: Journal of business research : JBR 63 (2010) 1, pp. 45-51

Persistent link: https://www.econbiz.de/10003909533

Exploring the practical effects of country of origin, animosity, and price-quality issues: two case studies of Taiwan and Acer in China

Amine, Lyn S.; Chao, Mike Chen-Ho; Arnold, Mark J. - 2006

Persistent link: https://www.econbiz.de/10003410668

The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning

Westjohn, Stanford A.; Arnold, Mark J.; Magnusson, Peter; … - In: Journal of international marketing 24 (2016) 2, pp. 22-39

Persistent link: https://www.econbiz.de/10011500430

Toward a theory of customer engagement marketing

Harmeling, Colleen M.; Moffett, Jordan W.; Arnold, Mark J. - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 312-335

Persistent link: https://www.econbiz.de/10011684966

The effect of brand crises on endorser reputation and endorsement portfolios

Johnson, Clark D.; Bauer, Brittney C.; Arnold, Mark J. - In: Psychology & marketing 39 (2022) 7, pp. 1385-1397

Persistent link: https://www.econbiz.de/10013280106

Dissatisfied consumers who complain to the Better Business Bureau

Fisher, James E.; Garrett, Dennis E.; Arnold, Mark J.; … - In: Journal of Consumer Marketing 16 (1999) 6, pp. 576-589

Very little prior research has analyzed the behavior of dissatisfied consumers who complain to the Better Business Bureau (BBB). Therefore, interviews were conducted with dissatisfied consumers who filed complaints with the BBB against companies in three industries – auto dealers, dry...

Persistent link: https://www.econbiz.de/10014849258