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Lessons learned during a career
Zaltman, Gerald - 2011
Persistent link: https://www.econbiz.de/10009270365
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Consumer behavior research
Zaltman, Gerald; Barabba, Vincent P.; Johnston, Wesley J.; … - 2018
Persistent link: https://www.econbiz.de/10011900008
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How customers think : essential insights into the mind of the market
Zaltman, Gerald - 2003
Persistent link: https://www.econbiz.de/10001684836
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Consumer researchers : take a hike!
Zaltman, Gerald - 2008
Persistent link: https://www.econbiz.de/10003611242
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Relationships between providers and users of market research : the role of personal trust
Moorman, Christine; Deshpandé, Rohit; Zaltman, Gerald - 1993
Persistent link: https://www.econbiz.de/10000867282
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Metatheory and consumer research
Zaltman, Gerald; Pinson, Christian R.; Angelmar, Reinhard - 1973
Persistent link: https://www.econbiz.de/10000556956
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Consumer behavior : basic findings and management implications
Zaltman, Gerald; Wallendorf, Melanie - 1979
Persistent link: https://www.econbiz.de/10000048467
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Readings in consumer behavior : individuals, groups and organizations
Wallendorf, Melanie (contributor);  … - 1984 - 2. ed
Persistent link: https://www.econbiz.de/10000055146
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Rooting marketing strategy in human universals
Wathieu, Luc; Liu, Yu; Zaltman, Gerald - In: The global market : developing a strategy to manage …, (pp. 83-91). 2004
Persistent link: https://www.econbiz.de/10002120070
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Readings in consumer behavior : individuals, groups, and organizations
Wallendorf, Melanie (ed.); Zaltman, Gerald (contributor) - 1979
Persistent link: https://www.econbiz.de/10013489935