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Transformative Service Research : An Agenda for the Future

Anderson, Laurel; Ostrom, Amy; Corus, Canan; Fisk, … - 2019

This article conceptualizes and presents a research agenda for the emerging area of transformative service research, which lies at the intersection of service research and transformative consumer research and focuses on well-being outcomes related to service and services. A conceptual framework...

Persistent link: https://www.econbiz.de/10014035878

Subproblem decomposition : an exploratory research method for effective incremental new product development

Ruiz, Dirk; Jain, Dipak; Grayson, Kent - In: The journal of product innovation management : an … 29 (2012) 3, pp. 385-404

Persistent link: https://www.econbiz.de/10009559969

Indexicality and the verification function of irreplaceable possessions : a semiotic analysis

Grayson, Kent; Shulman, David - 2009

Persistent link: https://www.econbiz.de/10003784618

Is top 10 better than top 9? : the role of expectations in consumer response to imprecise rank claims

Isaac, Mathew S.; Brough, Aaron R.; Grayson, Kent - In: Journal of marketing research : JMR 53 (2016) 3, pp. 338-353

Persistent link: https://www.econbiz.de/10011502922

Beyond skepticism : can accessing persuasion knowledge bolster credibility?

Isaac, Mathew S.; Grayson, Kent - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 895-912

Persistent link: https://www.econbiz.de/10011770795

The role of original process in creating product essence and authenticity

Galoni, Chelsea; Strejcek, Brendan; Grayson, Kent - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 4, pp. 680-686

Persistent link: https://www.econbiz.de/10013426640

Gilbert A. Churchill Jr.'s editorship of Journal of Marketing Research, 1979 - 1982

Iacobucci, Dawn - In: Journal of marketing research : JMR 51 (2014) 1, pp. 105-106

Persistent link: https://www.econbiz.de/10010349010

The quality improvement customers didn't want

Iacobucci, Dawn - In: Marketing through minefields, (pp. 121-160). 2008

Persistent link: https://www.econbiz.de/10003813888

A chronology of health care marketing research

Iacobucci, Dawn - 2019

Persistent link: https://www.econbiz.de/10012171435

Brand constructs : the complementarity of consumer associative networks and multidimensional scaling

Henderson, Geraldine Rosa; Iacobucci, Dawn; Calder, Bobby J. - 1998

Persistent link: https://www.econbiz.de/10001355066

A service of the