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Contingent consumer decision making in the wine industry: the role of hedonic orientation

Neeley, Concha R.; Min, Kyeong Sam; Kennett-Hensel, … - In: The journal of consumer marketing 27 (2010) 4, pp. 324-335

Persistent link: https://www.econbiz.de/10008651287

The games people play : how the entertainment value of online ads helps or harms persuasion

Jung, Jae Min; Min, Kyeong Sam; Kellaris, James J. - In: Psychology & marketing 28 (2011) 7, pp. 661-681

Persistent link: https://www.econbiz.de/10009242007

Does telic/paratelic user mode matter on the effectiveness of interactive internet advertising? : a reversal theory perspective

Jung, Jae Min; Hui, Hang Chu Michel; Min, Kyeong Sam; … - In: Journal of business research : JBR 67 (2014) 6, pp. 1303-1309

Persistent link: https://www.econbiz.de/10010365127

Individual differences : tools for theory testing and understanding in consumer psychology research

Haugtvedt, Curtis P.; Liu, Kaiya; Min, Kyeong Sam - In: Handbook of consumer psychology, (pp. 1161-1176). 2008

Persistent link: https://www.econbiz.de/10003716687

Selling hope : the role of affect-laden health care advertising in consumer decision making

Kemp, Elyria; Min, Kyeong Sam; Joint, Elizabeth - In: Journal of marketing theory and practice 23 (2015) 4, pp. 434-454

Persistent link: https://www.econbiz.de/10011340220

The role of reversal theory in digital advertising

Jung, Jae Min; Min, Kyeong Sam; Martin, Drew - In: Digital advertising : theory and research, (pp. 124-137). 2017

Persistent link: https://www.econbiz.de/10011646107

Timing of apology after service failure : the moderating role of future interaction expectation on customer satisfaction

Min, Kyeong Sam; Jung, Jae Min; Ryu, Kisang; Haugtvedt, … - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 217-230

Persistent link: https://www.econbiz.de/10012301456

Path Dependent Preferences : The Role of Initial Experience and Biased Search in Preference Discovery

Hoeffler, Steve - 2012

What is the role of early experiences in shaping preferences? What are the mechanisms by which such early encounters influence the way preferences are formed? In this research, we examine the impact of the entry position and favorability of initial (and ongoing) experiences on preference...

Persistent link: https://www.econbiz.de/10013114335

Beyond the 'Like' Button : The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings

Reczek, Rebecca Walker - 2012

By 2011, approximately 83% of Fortune 500 companies were using some form of social media to connect with consumers (Hameed 2011). Further, surveys suggest that consumers are increasingly relying on social media to learn about unfamiliar brands. However, best practices regarding the use of social...

Persistent link: https://www.econbiz.de/10013105590

Beyond the "like" button : the impact of mere virtual presence on brand evaluations and purchase intentions in social media settings

Walker Reczek, Rebecca; Lamberton, Cait Poynor; West, … - In: Journal of marketing 76 (2012) 6, pp. 105-120

Persistent link: https://www.econbiz.de/10009670259