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Improving sales forecasts by testing underlying hypotheses about consumer behavior : a proposed qualitative method
DeRosia, Eric David; Christensen, Glenn L.; Whitlark, … - In: Advances in business and management forecasting 4 (2006), pp. 183-197
Persistent link: https://www.econbiz.de/10003751391
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External search effort : an investigation across several product categories
Beatty, Sharon E. - In: Journal of consumer research : JCR ; an … 14 (1987) 1, pp. 83-95
Persistent link: https://www.econbiz.de/10001031359
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Segmenting internet shoppers based on their web-usage-related lifestyle : a cross-cultural validation
Brengman, Malaika; Geuens, Maggie; Weijters, Bert; … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001924740
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A multi-group analysis of online survey respondent data quality : comparing a regular USA consumer panel to MTurk samples
Smith, Scott M.; Roster, Catherine A.; Golden, Linda L.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3139-3148
Persistent link: https://www.econbiz.de/10011507956
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Topic sensitivity and research design : effects on internet survey respondents' motives
Albaum, Gerald S.; Roster, Catherine A.; Smith, Scott M. - In: Asia Pacific journal of marketing and logistics 26 (2014) 1, pp. 147-161
Persistent link: https://www.econbiz.de/10011510257
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Effect of topic sensitivity on online survey panelists' motivation and data quality
Roster, Catherine A.; Albaum, Gerald S.; Smith, Scott M. - In: Journal of marketing theory and practice 25 (2017) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10011654477