Narrow search
Showing 1 - 10 of 12
Cover Image
Consumer behavior research in the 21st century : clusters, themes, and future research agenda
Ma, Zhenzhong; Guo, Guangrui; Lei, Jing - In: International journal of consumer studies 48 (2024) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10014465609
Cover Image
Image-mining : exploring the impact of video content on the success of crowdfunding
Ma, Zecong; Palacios, Sergio - In: Journal of marketing analytics : JMA 9 (2021) 4, pp. 265-285
Persistent link: https://www.econbiz.de/10012667103
Cover Image
How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon; Ma, Zecong - In: Journal of research in interactive marketing : … 16 (2022) 2, pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
Cover Image
Interactive effects of social norms and information framing on consumers' willingness of food waste reduction behavior
Zheng, Han; Chen, Kai; Ma, Zhouyuan - In: Journal of retailing and consumer services 75 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014373366
Cover Image
The social side of innovation : peer influence in online brand communities
Wang, Nan; Lv, Tian; Wang, Liya; Guo, Aifang; Ma, Zhenzhong - In: Management decision 61 (2023) 10, pp. 2994-3016
Persistent link: https://www.econbiz.de/10014428466
Cover Image
Early backers' social and geographic influences on the success of crowdfunding
Ma, Zecong - In: Journal of research in interactive marketing : … 17 (2023) 4, pp. 510-526
Persistent link: https://www.econbiz.de/10014313555
Cover Image
Trade-in operations under retail competition : effects of brand loyalty
Tang, Fei; Dai, Ying; Ma, Zujun; Choi, Tsan-Ming - In: European journal of operational research : EJOR 310 (2023) 1, pp. 397-414
Persistent link: https://www.econbiz.de/10014340185
Cover Image
Complements or confounders? : a study of effects of target and non-target features on online fraudulent reviewer detection
Wang, Qiang; Zhang, Wen; Li, Jian; Ma, Zhenzhong - In: Journal of business research : JBR 167 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014383211
Cover Image
Feel the thrill : exploring how sensory experiences drive positive emotions on themed tours
Jiang, Chunyu; Zhang, Kun; Zhi, Yuan; Zeng, Yujie - In: Tourism management : research, policies, practice 111 (2025), pp. 1-12
Persistent link: https://www.econbiz.de/10015434217
Cover Image
Exploring the impact of location-based augmented reality on tourists' spatial behavior, experience, and intention through a field experiment
Zhang, Kun; Wang, Jingyue; Zhang, Jinyi; Wang, Ying; … - In: Tourism management : research, policies, practice 102 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10014457770