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Virtual experience vs. brochures in the advertisement of scenic spots : how cognitive preferences and order effects influence advertising effects on consumers
Chiou, Wen-Bin; Wan, Chin-Sheng; Lee, Hsin-Yi - In: Tourism management : research, policies, practice 29 (2008) 1, pp. 146-150
Persistent link: https://www.econbiz.de/10003569276
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Consumers' preference shifts under the deletion of common features with varying attractiveness : an examination of competing explanations
Chiou, Wen-Bin - In: Psychology & marketing 25 (2008) 4, pp. 382-398
Persistent link: https://www.econbiz.de/10003735857
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More eagerness, more suffering from search bias : accuracy incentives and need for cognition exacerbate the detrimental effects of excessive searching in finding romantic partners online
Lee, Chun-Chia; Chiou, Wen-Bin - In: Journal of behavioral decision making 29 (2016) 1, pp. 3-11
Persistent link: https://www.econbiz.de/10011485153
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Effect of restaurant discount coupon depth on re-consumption willingness : a moderating role of brand image
Lin, Mei Lan; Yang, Jen-te; Wan, Chin-sheng - In: Tourism and hospitality research : the surrey quarterly … 15 (2015) 3, pp. 193-205
Persistent link: https://www.econbiz.de/10011407124