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Measuring the influence of persuasion marketing on young wine consumers
Taylor, D. Christopher; Barber, Nelson - In: Journal of food products marketing 18 (2012) 1, pp. 19-33
Persistent link: https://www.econbiz.de/10009509751
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Experimental approach to assessing actual wine purchase behavior
Barber, Nelson A.; Taylor, D. Christopher - In: International journal of wine business research : IJWBR 25 (2013) 3, pp. 203-226
Persistent link: https://www.econbiz.de/10009792052
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Wine packaging : marketing towards consumer lifestyle to build brand equity and increase revenue
Barber, Nelson; Taylor, D. Christopher; Deale, Cynthia S. - In: International journal of revenue management : IJRM 4 (2010) 3/4, pp. 215-237
Persistent link: https://www.econbiz.de/10008746396
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Twisting tradition : consumers' behavior toward alternative closures
Barber, Nelson A.; Taylor, D. Christopher; Dodd, Tim H. - In: Journal of food products marketing 15 (2009) 1, pp. 80-103
Persistent link: https://www.econbiz.de/10003831209
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The importance of wine bottle closures in retail purchase decisions of consumers
Barber, Nelson; Taylor, D. Christopher; Dodd, Tim - In: Journal of hospitality marketing & management 18 (2009) 6, pp. 597-614
Persistent link: https://www.econbiz.de/10003887186
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Selective marketing to environmentally concerned wine consumers : a case for location, gender and age
Barber, Nelson; Taylor, D. Christopher; Strick, Sandy - In: The journal of consumer marketing 27 (2010) 1, pp. 64-75
Persistent link: https://www.econbiz.de/10003942443
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Desirability bias and perceived effectiveness influence on willingness-to-pay for pro-environmental wine products
Barber, Nelson A.; Taylor, D. Christopher; Remar, Daniel - In: International journal of wine business research : IJWBR 28 (2016) 3, pp. 206-227
Persistent link: https://www.econbiz.de/10011563741
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What is rogue marketing? : an exploration of how hard seltzer sparked a social media phenomenon
Norris, Cortney L.; Taylor, D. Christopher; Taylor, … - In: International journal of wine business research 34 (2022) 3, pp. 329-348
Persistent link: https://www.econbiz.de/10013361905
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Customer service evaluations of employees with disabilities : the roles of perceived competence and service failure
Madera, Juan M.; Taylor, D. Christopher; Barber, Nelson A. - In: The Cornell hospitality quarterly 61 (2020) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10012158099
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Use of persuasion knowledge by the millennial generation
Henrie, Kenneth M.; Taylor, D. Christopher - In: Young consumers : insight and ideas for responsible … 10 (2009) 1, pp. 71-81
Persistent link: https://www.econbiz.de/10003843816