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Managing perceived risk for credit card purchase through supplementary services
Goyal, Anita - In: Journal of financial services marketing : JFSM 12 (2007/08) 4, pp. 331-345
Persistent link: https://www.econbiz.de/10003698536
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Consumer perceived associations of masstige brands : an Indian perspective
Goyal, Anita - In: Journal of promotion management : innovations in … 27 (2021) 3, pp. 399-416
Persistent link: https://www.econbiz.de/10012440344
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Impact of brand engagement on behavioral loyalty, brand equity and WOM through attitudinal loyalty
Goyal, Anita; Verma, Pranay - In: Journal of international food & agribusiness marketing 35 (2023) 1, pp. 88-109
Persistent link: https://www.econbiz.de/10013549084
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Consumer and marketing in emerging markets
Goyal, Anita (contributor) - 2013
Persistent link: https://www.econbiz.de/10009759362
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The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita; Verma, Pranay - In: Journal of strategic marketing 32 (2024) 1, pp. 65-79
Persistent link: https://www.econbiz.de/10014553120