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Gupta, Ashish; Kumar, Ajay; Melese, Esubalew - In: Young consumers : insight and ideas for responsible … 24 (2023) 6, pp. 786-806

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Dhiman, Neeraj; Jamwal, Mohit; Kumar, Ajay - In: Journal of business research : JBR 167 (2023), pp. 1-11

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Liu, Xin; Zhou, Yanju; Wang, Zongrun; Wang, Wei; Kumar, Ajay - In: IEEE transactions on engineering management : EM 70 (2023) 8, pp. 2827-2845

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Tong, Yang; Li, Yina; Ye, Fei; Kumar, Ajay; Tan, Kim Hua - In: Managerial and decision economics : MDE ; the … 45 (2024) 8, pp. 5867-5882

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Bishnoi, Vinod Kumar; Kumar, Ajay - In: Journal of marketing analytics : JMA 4 (2016) 1, pp. 14-27

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Kumar, Ajay; Paul, Justin - In: International business review : the official journal of … 27 (2018) 5, pp. 969-981

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Kumar, Ajay; Sharma, Ruchi - In: Paradigm : the journal of Institute of Management Technology 21 (2017) 2, pp. 192-210

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Kumar, Ajay; Paul, Justin; Starčević, Slađana - In: Journal of retailing and consumer services 58 (2021), pp. 1-12

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Singh, Anjali; Kumar, Ajay - In: Journal of marketing analytics : JMA 9 (2021) 4, pp. 311-327

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Kumar, Ajay; Kashyap, Anil Kumar; Bhagwat, Shree - In: International journal of business innovation and … 25 (2021) 1, pp. 78-93

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