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Consumer behaviour
Brand management
33
Markenführung
29
Corporate Social Responsibility
14
Corporate social responsibility
14
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14
Marketing
14
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6
Sustainability
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Unternehmensgründung
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Mühlbacher, Hans
12
Matzler, Kurt
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Altmann, Andreas
2
Bertschy, Marjorie
2
Desbordes, Michel
2
Grohs, Reinhard
2
Koll, Oliver
2
Kreuzer, Maria
2
Leihs, Helmuth
2
Vallaster, Christine
2
Dinh, Estelle
1
Eggers, Fabian
1
Füller, Johann
1
Gavard-Perret, Marie-Laure
1
Güldenberg, Stefan
1
Jawecki, Gregor
1
Kauppinen-Räisänen, Hannele
1
Kraus, Sascha
1
Lienbacher, Eva
1
O’Dwyer, Michele
1
Paiker, Marie
1
Raeis, Karine
1
Raies, Karine
1
Raïes, Karine
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Taishoff, Marika
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Journal of business research : JBR
4
Approaches to corporate social responsibility : knowledge, values, and actions
1
European Sport management quarterly : ESMQ
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of management information systems : JMIS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of world business : JWB
1
The journal of brand management : an international journal
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Yearbook of marketing and consumer research
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ECONIS (ZBW)
14
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1
The impact of brand authenticity on brand trust and SME growth : a CEO perspective
Eggers, Fabian
;
O’Dwyer, Michele
;
Kraus, Sascha
; …
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 340-348
Persistent link: https://www.econbiz.de/10009771741
Saved in:
2
New parents, new shopping habits? : CSR knowledge, CSR cues, and baby product advertisements
Paiker, Marie
;
Lienbacher, Eva
;
Vallaster, Christine
- In:
Approaches to corporate social responsibility : …
,
(pp. 48-66)
.
2023
Persistent link: https://www.econbiz.de/10014521400
Saved in:
3
Preiszufriedenheit als multiattributives Konstrukt
Matzler, Kurt
;
Mühlbacher, Hans
;
Altmann, Andreas
; …
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
49
(
2003
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10001776631
Saved in:
4
Price satisfaction as a multi-attributive construct
Matzler, Kurt
;
Mühlbacher, Hans
;
Altmann, Andreas
; …
- In:
Yearbook of marketing and consumer research
2
(
2004
),
pp. 77-92
Persistent link: https://www.econbiz.de/10002557456
Saved in:
5
Consumer empowerment through Internet-based co-creation
Füller, Johann
;
Mühlbacher, Hans
;
Matzler, Kurt
; …
- In:
Journal of management information systems : JMIS
26
(
2009/10
)
3
,
pp. 71-102
Persistent link: https://www.econbiz.de/10003956621
Saved in:
6
Drivers of brand strength : configural paths to strong cognitive brand equity
Mühlbacher, Hans
;
Raies, Karine
;
Grohs, Reinhard
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2774-2780
Persistent link: https://www.econbiz.de/10011506881
Saved in:
7
Consumption community commitment : newbies' and longstanding members' brand engagement and loyalty
Raïes, Karine
;
Mühlbacher, Hans
;
Gavard-Perret, …
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2634-2644
Persistent link: https://www.econbiz.de/10011399640
Saved in:
8
Home in the re-making : immigrants' transcultural experiencing of home
Kreuzer, Maria
;
Mühlbacher, Hans
;
Wallpach, Sylvia von
- In:
Journal of business research : JBR
91
(
2018
),
pp. 334-341
Persistent link: https://www.econbiz.de/10011903213
Saved in:
9
One pie, many recipes : alternative paths to high brand strength
Grohs, Reinhard
;
Raeis, Karine
;
Koll, Oliver
; …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2244-2251
Persistent link: https://www.econbiz.de/10011472212
Saved in:
10
Exploring consumers' subjective shopping experiences in directly operated luxury brand stores
Kauppinen-Räisänen, Hannele
;
Mühlbacher, Hans
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012305873
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