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Competitive strategy when consumers are affected by reference prices

Azar, Ofer H. - In: Journal of economic psychology : research in economic … 39 (2013), pp. 327-340

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Wahrgenommene Preisfairness bei Revenue Management : eine verhaltenswissenschaftliche und empirisch gestützte Untersuchung der zeitlichen Veränderung im Kaufentscheidungsprozess einer Luftverkehrsdienstleistung

Friesen, Mark - 2008

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Is transparency a good thing? : how online price transparency and variability can benefit firms and influence consumer decision making

Hanna, Richard; Lemon, Katherine N.; Smith, Gerald E. - In: Business horizons 62 (2019) 2, pp. 227-236

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Pay what you want as a marketing strategy in monopolistic and competitive markets

Schmidt, Klaus M.; Spann, Martin; Zeithammer, Robert - In: Management science : journal of the Institute for … 61 (2015) 6, pp. 1217-1236

Persistent link: https://www.econbiz.de/10011293398

Pay what you want as a marketing strategy in monopolistic and competitive markets

Schmidt, Klaus M.; Spann, Martin; Zeithammer, Robert - 2014

Pay What You Want (PWYW) can be an attractive marketing strategy to price discriminate between fair-minded and selfish customers, to fully penetrate a market without giving away the product for free, and to undercut competitors that use posted prices. We report on laboratory experiments that...

Persistent link: https://www.econbiz.de/10010431266