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Same destination, different paths : when and how does observing others' choices and reasoning alter confidence in our own choices?

Lamberton, Cait Poynor; Walker Reczek, Rebecca; Haws, … - In: Journal of consumer psychology : JCP : the official … 23 (2013) 1, pp. 74-89

Persistent link: https://www.econbiz.de/10009719552

Beyond the "like" button : the impact of mere virtual presence on brand evaluations and purchase intentions in social media settings

Walker Reczek, Rebecca; Lamberton, Cait Poynor; West, … - In: Journal of marketing 76 (2012) 6, pp. 105-120

Persistent link: https://www.econbiz.de/10009670259

Same Destination, Different Paths : When and How Does Observing Others' Choices and Reasoning Alter Confidence in Our Own Choices?

Lamberton, Cait Poynor; Walker Reczek, Rebecca; Haws, Kelly - 2012

Seeing others make the same decision we do does not always increase choice confidence or tell the whole story of social influence when consumers expect to have to publically discuss their choice and reasoning. Instead, consumers' confidence in their publically stated choices can be diminished if...

Persistent link: https://www.econbiz.de/10014040829

Nonverbal cues-based first impressions: impression formation through exposure to static images

Walker Reczek, Rebecca - In: Marketing letters : a journal of research in marketing 18 (2007) 3, pp. 165-179

Persistent link: https://www.econbiz.de/10003508101

"Choozing" the best spelling : consumer response to unconventionally spelled brand names

Costello, John P.; Walker, Jesse; Walker Reczek, Rebecca - In: Journal of marketing 87 (2023) 6, pp. 889-905

Persistent link: https://www.econbiz.de/10014432738

Eating with a purpose : consumer response to functional food health claims in conflicting versus complementary information environments

Walker Reczek, Rebecca; Droms, Courtney M.; Haws, Kelly L. - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 2, pp. 221-233

Persistent link: https://www.econbiz.de/10003923189

The sustainability liability : potential negative effects of ethicality on product preference

Luchs, Michael G.; Walker Reczek, Rebecca; Irwin, Julie … - In: Journal of marketing 74 (2010) 5, pp. 18-31

Persistent link: https://www.econbiz.de/10009237717

Seeing the world through GREEN-tinted glasses : green consumption values and responses to environmentally friendly products

Haws, Kelly L.; Winterich, Karen Page; Walker Reczek, … - In: Journal of consumer psychology : JCP : the official … 24 (2014) 3, pp. 336-354

Persistent link: https://www.econbiz.de/10010403227

Keeping it all without being buried alive : understanding product retention tendency

Haws, Kelly L.; Walker Reczek, Rebecca; Coulter, Robin A.; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 224-236

Persistent link: https://www.econbiz.de/10009569970

Models of sequential evaluation in best-worst choice tasks

Dyachenko, Tatiana; Walker Reczek, Rebecca; Allenby, Greg M. - In: Marketing science 33 (2014) 6, pp. 828-848

Persistent link: https://www.econbiz.de/10010468385