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Leveraging loyalty programs to build custome-company identification
Brashear-Alejandro, Thomas; Kang, Jun; Groza, Mark D. - In: Journal of business research : JBR 69 (2016) 3, pp. 1190-1198
Persistent link: https://www.econbiz.de/10011440269
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Female consumers : decision-making in brand-driven retail
Granot, Elad; Greene, Henry; Brashear-Alejandro, Thomas - In: Journal of business research : JBR 63 (2010) 8, pp. 801-808
Persistent link: https://www.econbiz.de/10009238396
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Populence : exploring luxury for the masses
Granot, Elad; Russell, La Toya M.; Brashear-Alejandro, … - In: Journal of marketing theory and practice 21 (2013) 1, pp. 31-44
Persistent link: https://www.econbiz.de/10009729476
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A profile of the Internet shopper : evidence from six countries
Brashear-Alejandro, Thomas; Kashyap, Vishal; Musante, … - In: Journal of marketing theory and practice 17 (2009) 3, pp. 267-281
Persistent link: https://www.econbiz.de/10003867506
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"What makes me click?" : The effects of images and color in consumer-based pandemic health messages
Ghosh Chowdhury, Tilottama; Norberg, Patricia; Asare, … - In: Journal of marketing theory and practice : JMTP 31 (2023) 2, pp. 173-184
Persistent link: https://www.econbiz.de/10014299367
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Customer-company identification and the effectiveness of loyalty programs
Kang, Jun; Alejandro, Thomas Brashear; Groza, Mark D. - In: Journal of business research : JBR 68 (2015) 2, pp. 464-471
Persistent link: https://www.econbiz.de/10010472529
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Rewriting the Chinese national epic in an age of global consumerism : city of life and death and the flowers of war
Yang, Jing - In: New global studies 8 (2014) 3, pp. 245-258
Persistent link: https://www.econbiz.de/10010498877
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The formation of sub-brand love and corporate brand love in hotel brand portfolios
Wang, Yao-Chin; Qu, Hailin; Yang, Jing - In: International journal of hospitality management 77 (2019), pp. 375-384
Persistent link: https://www.econbiz.de/10011988651
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The effect of institutional CSR on brand advocacy during COVID-19 : the moderated mediation effect of CSR expectancy and value-driven motivation
Kim, Taeyoung; Yang, Jing; Yim, Myungok Chris - In: The journal of product & brand management 32 (2023) 1, pp. 37-58
Persistent link: https://www.econbiz.de/10013552932
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How perceived interactivity affects consumers' shopping intentions in live stream commerce : roles of immersion, user gratification and product involvement
Joo, Eunsin; Yang, Jing - In: Journal of research in interactive marketing : … 17 (2023) 5, pp. 754-772
Persistent link: https://www.econbiz.de/10014428170