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A new scale to capture the multidimensionality of celebrity image
Mann, Bikram Jit Singh; Parmar, Yadvinder; Kaur Ghuman, … - In: Global business review 24 (2023) 6, pp. 1251-1275
Persistent link: https://www.econbiz.de/10014432918
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Scale development and validation for measuring corporate brand associations
Mann, Bikram Jit Singh; Ghuman, Mandeep Kaur - In: The journal of brand management : an international journal 21 (2014) 1, pp. 43-62
Persistent link: https://www.econbiz.de/10010234570
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Role of trust and customer loyalty in reducing perceived security risk in internet banking
Mann, Bikram Jit Singh; Sahni, Sunpreet Kaur - In: International journal of electronic business 10 (2013) 4, pp. 331-354
Persistent link: https://www.econbiz.de/10009790705
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Profiling adopter categories of internet banking in India : an empirical study
Mann, Bikram Jit Singh; Sahni, Sunpreet Kaur - In: Vision : the journal of business perspective 16 (2012) 4, pp. 282-295
Persistent link: https://www.econbiz.de/10010406169
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Antecedents of consumer preference for information sources for acquiring corporate information
Kaur Ghuman, Mandeep; Mann, Bikram Jit Singh - In: Corporate reputation review : an international journal 18 (2015) 4, pp. 353-371
Persistent link: https://www.econbiz.de/10011476444
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Profiling customers based on their social risk perception : a cluster analysis approach
Kaur Ghuman, Mandeep; Mann, Bikram Jit Singh - In: Metamorphosis : a journal of management research 17 (2018) 1, pp. 41-52
Persistent link: https://www.econbiz.de/10011893869
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The role of consumer personality trait and brand personality trait in creating customer experience
Mann, Bikram Jit Singh; Rawat, Jyoti - In: The IUP journal of brand management : IJBRM 13 (2016) 3, pp. 23-42
Persistent link: https://www.econbiz.de/10011627189
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What and how to communicate about a corporate brand with the consumers : an exploratory study
Mann, Bikram Jit Singh; Kaur Ghuman, Mandeep - In: Journal of marketing communications 24 (2018) 3, pp. 230-249
Persistent link: https://www.econbiz.de/10011852950
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Impact of celebrity endorser as in-store stimuli on impulse buying
Parmar, Yadvinder; Mann, Bikram Jit Singh; Kaur Ghuman, … - In: The international review of retail, distribution and … 30 (2020) 5, pp. 576-595
Persistent link: https://www.econbiz.de/10012315163
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Measuring celebrity equity : unearthing the consumer knowledge structure associations
Kaur Ghuman, Mandeep; Parmar, Yadvinder; Mann, Bikram … - In: Global business review 22 (2021) 3, pp. 797-820
Persistent link: https://www.econbiz.de/10012591520