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Consumer behaviour
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Behavioral response to online pricing : empirical and managerial insights
Kalyanaram, Gurumurthy
;
Saini, Gordhan K.
;
Mony, Suresh
; …
- In:
Journal of Indian business research
14
(
2022
)
2
,
pp. 167-185
Persistent link: https://www.econbiz.de/10013288099
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Reference price research in marketing : a bibliometric analysis
Srivastava, Mukta
;
Pandey, Neeraj
;
Saini, Gordhan K.
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 604-623
Persistent link: https://www.econbiz.de/10013393502
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3
Comparing retail formats in an emerging market : influence of credit and low price guarantee on purchase intention
Saini, Gordhan K.
;
Sahay, Arvind
- In:
Journal of Indian business research
6
(
2014
)
1
,
pp. 48-69
Persistent link: https://www.econbiz.de/10010491872
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4
Information source credibility and job seekers' intention to apply : the mediating role of brands
Gupta, Shiksha
;
Saini, Gordhan K.
- In:
Global business review
21
(
2020
)
3
,
pp. 743-762
Persistent link: https://www.econbiz.de/10012259362
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