Similar Search Results

How do you measure what you can't define? : the current state of loyalty measurement and management

Aksoy, Lerzan - In: Journal of service management 24 (2013) 4, pp. 356-381

Persistent link: https://www.econbiz.de/10009790206

Understanding segment-specific key drivers to guide strategy : the impact of value on key drivers of relative satisfaction

Perkins-Munn, Tiffany; Evans, Heather; Buoye, Alexander; … - In: Journal of creating value 8 (2022) 2, pp. 284-305

Persistent link: https://www.econbiz.de/10014581509

The Unintended Consequences of Attitudinal Word-of-Mouth Drivers

Keiningham, Timothy L.; Rust, Roland T.; Larivière, Bart; … - In: Marketing accountability for marketing and …, (pp. 263-276). 2021

Many companies focus considerable resources on managing and enhancing positive word of mouth (WOM). WOM management, however, has become increasingly complex given the rise of online channels and the corresponding increasing breadth of connections giving and receiving WOM. Given the generally...

Persistent link: https://www.econbiz.de/10015085885

Customer perceptions of firm innovativeness and market performance : a nation-level, longitudinal, cross-industry examination

Keiningham, Timothy; Aksoy, Lerzan; Buoye, Alexander; … - In: Journal of service research 27 (2024) 4, pp. 475-489

Persistent link: https://www.econbiz.de/10015375674

The cumulative effect of satisfaction with discrete transactions on share of wallet

Keiningham, Timothy; Aksoy, Lerzan; Malthouse, Edward C.; … - In: Journal of service management 25 (2014) 3, pp. 310-333

Persistent link: https://www.econbiz.de/10010384976

A longitudinal examination of customer commitment and loyalty

Lariviere, Bart; Keiningham, Timothy; Cooil, Bruce; … - In: Journal of service management 25 (2014) 1, pp. 75-100

Persistent link: https://www.econbiz.de/10010260104

Can we talk? : the impact of willingness to recommend on a new-to-market service brand extension within a social network

Aksoy, Lerzan; Buoye, Alexander; Cooil, Bruce; … - In: Journal of service research : JSR 14 (2011) 3, pp. 355-371

Persistent link: https://www.econbiz.de/10009383334

Does loyalty span domains? : examining the relationship between consumer loyalty, other loyalties and happiness

Aksoy, Lerzan; Keiningham, Timothy; Buoye, Alexander; … - In: Journal of business research : JBR 68 (2015) 12, pp. 2464-2476

Persistent link: https://www.econbiz.de/10011399506

Relative measures in service research

Aksoy, Lerzan; Hogreve, Jens; Lariviere, Bart; … - In: The journal of services marketing 29 (2015) 6/7, pp. 448-452

Persistent link: https://www.econbiz.de/10011418336

Perceptions are relative : a examination of the relationship between relative satisfaction medtrics and share of wallet

Keiningham, Timothy Lee; Cooil, Bruce; Malthouse, Edward C. - In: Journal of service management 26 (2015) 1, pp. 2-43

Persistent link: https://www.econbiz.de/10010504652