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A framework for enhancing the influence of Facebook advertising : the key role of personalisation and interactivity

Arora, Taanika - In: International journal of economics and business … 24 (2022) 3, pp. 305-343

Persistent link: https://www.econbiz.de/10014308806

Beyond CPMs and Clickthroughs : Understanding Consumer Interaction with Web Advertising

Chatterjee, Patrali - 2014

Measuring effectiveness of online ads is of critical importance to the survival of the Web as an advertiser-supported medium. Present efforts in measuring performance of Web ads are concentrated on adapting measures used in traditional media to the online medium (Novak and Hoffman 1996). However...

Persistent link: https://www.econbiz.de/10014043292

The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions

Kim, Kyuree; Chung, Te-Lin Doreen; Fiore, Ann Marie - In: Journal of retailing and consumer services 70 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014239877

Effect of message interactivity on product attitudes and purchase intentions

Ott, Holly K.; Vafeiadis, Michail; Kumble, Sushma; … - In: Journal of promotion management : JPM 22 (2016) 1, pp. 89-106

Persistent link: https://www.econbiz.de/10011522049

How does interactivity of online media hamper ad effectiveness

Pleyers, Gordy; Vermeulen, Nicolas - In: International journal of market research 63 (2021) 3, pp. 335-352

Persistent link: https://www.econbiz.de/10012521391

Using an Elaboration Likelihood Approach to Better Understand the Persuasiveness of Website Privacy Assurance Cues for Online Consumers

Lowry, Paul Benjamin; Moody, Gregory D; Vance, Anthony; … - 2014

model in a free-simulation online experiment, and the results of the analysis indicate that the inclusion of assurance …

Persistent link: https://www.econbiz.de/10014176348

A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps

Garcia-Davalos, Alexander; Garcia-Duque, Jorge - In: Journal of promotion management : innovations in … 29 (2023) 8, pp. 1104-1137

Persistent link: https://www.econbiz.de/10014369753

Targeted online advertising : using reciprocity appeals to increase acceptance among users of free web services

Schumann, Jan Hendrik; Wangenheim, Florian von; Groene, … - In: Journal of marketing 78 (2014) 1, pp. 59-75

Persistent link: https://www.econbiz.de/10010250075

Factors affecting attitudes and behavioural intention towards social networking advertising : a case of Facebook users in South Korea

Jung, Jaemin; Shim, Sung Wook; Jin, Hyun Seung; Khang, … - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 248-265

Persistent link: https://www.econbiz.de/10011581152

Facebook data breach : a systematic review of its consequences on consumers' behaviour towards advertising

Lulandala, Emmanuel Elioth - In: Strategic system assurance and business analytics, (pp. 45-68). 2020

Persistent link: https://www.econbiz.de/10012240762