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The terror of death and consumers' sustainability attitudes
Rahimah, Anni; Khalil, Shadab; Dang Huu Phuc; Cheng, … - In: Journal of retailing and consumer services 57 (2020), pp. 1-7
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012305178
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Red matte and glossy blue : how color and reflectance drive consumer indulgence
Khalil, Shadab; Chatterjee, Pubali; Cheng, Julian Ming Sung - In: European journal of marketing 57 (2023) 2, pp. 426-452
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013502575
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Brand extension : using parent brand personality as leverage
Le, Angelina Nhat Hanh; Cheng, Julian Ming Sung; Lee, … - In: Asia Pacific journal of marketing and logistics 24 (2012) 4, pp. 599-618
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009659854
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Commitment to and connection with green brands : perspectives of consumer social responsibility and terror management theory
Rahimah, Anni; Do, Ben-Roy; Le, Angelina Nhat Hanh; … - In: The journal of product & brand management 33 (2024) 3, pp. 314-329
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015164668
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Corporate rebranding and brand preference : brand name attitude and product expertise as moderators
Le, Angelina Nhat Hanh; Cheng, Julian Ming Sung; … - In: Asia Pacific journal of marketing and logistics 26 (2014) 6, pp. 602-620
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010495832
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Why do customers utilize the internet as a retailing platform? : a view from consumer perceived value
Cheng, Julian Ming Sung; Wang, Edward Shih-tse; Lin, … - In: Asia Pacific journal of marketing and logistics 21 (2009) 1, pp. 144-160
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003821163
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Retail bank selection in developed and developing countries : a cross-national study of students' bank-selection criteria
Blankson, Charles; Omar, Ogenyi Ejye; Cheng, Julian … - In: Thunderbird international business review 51 (2009) 2, pp. 183-198
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003824278
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Do extrinsic cues affect purchase risk at international e-tailers : the mediating effect of perceived e-tailer service quality
Cheng, Julian Ming Sung; Wang, Edward Shih-Tse; Lin, … - In: Journal of retailing and consumer services 15 (2008) 5, pp. 420-428
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003742288
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Consumer attitudes and interactive digital advertising
Cheng, Julian Ming Sung; Blankson, Charles; Wang, … - In: International journal of advertising : the quarterly … 28 (2009) 3, pp. 501-525
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003874755
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Effects of personal innovativeness and perceived value of disclosure on privacy concerns in proximity marketing : self-control as a moderator
Lin, Marta Yuan-Chen; Do, Ben-Roy; Nguyen, Tessa Tien; … - In: Journal of research in interactive marketing : … 16 (2022) 2, pp. 310-327
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013277433