Narrow search
Showing 1 - 10 of 105,769
Cover Image
Disentangling the impact of temperature on consumers' attitudes toward nostalgic advertising
Yang, Qiang; Lin, Yanqing; Li, Hongxiu; Huo, Jiale - In: International journal of consumer studies 47 (2023) 1, pp. 136-154
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014246604
Cover Image
Temperature and emotions : effects of physical temperature on responses to emotional advertising
Bruno, Pascal; Melnyk, Valentyna; Völckner, Franziska - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 302-320
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011672003
Cover Image
The effects of temperature cues on charitable donation
Rai, Dipankar; Lin, Chien-Wei Wilson; Yang, Chun-Ming - In: The journal of consumer marketing 34 (2017) 1, pp. 20-28
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011616103
Cover Image
The warmth of our regrets : managing regret through physiological regulation and consumption
Rotman, Jeff D.; Lee, Seung Hwan Mark; Perkins, Andrew W. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 2, pp. 160-170
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011707319
Cover Image
Ambient temperature in online service environments
Orth, Ulrich R.; Spielmann, Nathalie; Meyer, Caroline - In: Journal of service research 26 (2023) 2, pp. 155-172
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014246202
Cover Image
Strike while the iron is hot : temperature affects consumers' appetite for risk
Lundberg, Josh; Craig, Adam; Peloza, John - In: Psychology & marketing 40 (2023) 12, pp. 2653-2667
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014432524
Cover Image
The weight of the saddened soul : the bidirectionality between physical heaviness and sadness and its implications for sensory marketing
Hung, Yu-Chen; Zheng, Xue; Carlson, Jamie; Giurge, Laura M. - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 917-941
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011753486
Cover Image
Computer interfaces and the "direct-touch" effect : can iPads increase the choice of hedonic food?
Shen, Hao; Zhang, Meng; Krishna, Aradhna - In: Journal of marketing research : JMR 53 (2016) 5, pp. 745-758
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011650387
Cover Image
Lighting up the dark : how the scarcity of childhood resources leads to preferences for bright stimuli
Wang, Wangshuai; Yi, Yanxi; Li, Jie; Sun, Gong; Zhang, Mo - In: Journal of business research : JBR 139 (2022), pp. 1155-1164
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013194385