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Consumer behaviour
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Gunasekaran, Angappa
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International journal of production economics
3
International journal of advertising : the review of marketing communications
2
Applied economics, business and development
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Benchmarking : an international journal ; BIJ
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IEEE transactions on engineering management : EM ; a publication of the IEEE Engineering Management Society
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International journal of process management and benchmarking : IJPMB
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Journal of global information management
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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1
Effects of strategic consumer behavior on radical new product capacity decision
Ji, Guojun
;
Yang, Guangyong
-
2011
Persistent link: https://www.econbiz.de/10009259488
Saved in:
2
Impact of regulatory intervention and consumer environmental concern on product introduction
Yang, Guangyong
;
Ji, Guojun
;
Tan, Kim Hua
- In:
International journal of production economics
230
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012388548
Saved in:
3
The impact of cross-selling on managing consumer returns in omnichannel operations
Yang, Guangyong
;
Ji, Guojun
- In:
Omega : the international journal of management science
111
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013271725
Saved in:
4
Price and quality strategy in live streaming e-commerce with consumers' social interaction and celebrity sales agents
Ji, Guojun
;
Fu, Tianyu
;
Choi, Tsan-Ming
;
Kumar, Ajay
; …
- In:
IEEE transactions on engineering management : EM ; a …
71
(
2024
),
pp. 4063-4075
Persistent link: https://www.econbiz.de/10015407783
Saved in:
5
The effects of sponsorship disclosures, advertising knowledge, and message involvement in sponsored influencer posts
Yang, Guolan
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1502-1520
Persistent link: https://www.econbiz.de/10013484604
Saved in:
6
Using funny memes for social media marketing : the moderating role of bandwagon cues
Yang, Guolan
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 944-960
Persistent link: https://www.econbiz.de/10013357210
Saved in:
7
Effects of green messages in advertisements : a meta-analysis
Shen, Fuyuan
;
Yang, Guolan
;
Conlin, Jeff
;
Wang, Xiaohua
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 36-52
Persistent link: https://www.econbiz.de/10014450222
Saved in:
8
Innovative service satisfaction and customer promotion behaviour in the Chinese budget hotel : an empirical study
Subramanian, Nachiappan
;
Gunasekaran, Angappa
;
Gao, Yanan
- In:
International journal of production economics
171
(
2016
),
pp. 201-210
Persistent link: https://www.econbiz.de/10011437316
Saved in:
9
Service quality and its impact on customers' behavioural intentions and satisfaction : an empirical study of the Indian life insurance sector
Ramamoorthy, R.
;
Gunasekaran, Angappa
;
Roy, Matthew
; …
- In:
Total quality management & business excellence : an …
29
(
2018
)
8
,
pp. 834-847
Persistent link: https://www.econbiz.de/10011884000
Saved in:
10
Brand resonance score for CBBE model : an application in financial services
Ande, Raja Ambedkar
;
Gunasekaran, Angappa
;
Murugesan, …
- In:
Benchmarking : an international journal ; BIJ
24
(
2017
)
6
,
pp. 1490-1507
Persistent link: https://www.econbiz.de/10011743486
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