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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
103,447
Theorie
16,727
Theory
16,481
Werbung
15,006
Relationship marketing
13,412
Emotion
13,397
Beziehungsmarketing
13,375
Advertising
12,478
Motivation
11,823
Brand management
9,641
Markenführung
9,583
Werbewirkung
9,524
Advertising effects
9,296
Online-Handel
8,884
Online retailing
8,873
Brand image
8,251
Markenimage
8,219
Social Web
7,920
Social web
7,916
Customer satisfaction
7,720
Kundenzufriedenheit
7,554
Markenartikel
7,308
Brand
7,212
Online-Marketing
6,985
Internet marketing
6,966
Experiment
6,795
USA
6,156
Deutschland
6,055
United States
5,717
Service quality
5,566
Dienstleistungsqualität
5,511
Einzelhandel
5,276
Germany
5,231
Retail trade
5,211
Electronic Commerce
5,055
E-commerce
4,923
Marketingmanagement
4,515
Marketing management
4,490
Marketing
3,914
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Han, Heesup
154
Mattila, Anna S.
135
Belk, Russell W.
131
Phau, Ian
117
Grunert, Klaus G.
111
Septianto, Felix
95
Dwivedi, Yogesh K.
92
Loureiro, Sandra Maria Correia
92
Lusk, Jayson L.
92
Wansink, Brian
90
Agarwal, Sumit
84
Grewal, Dhruv
84
Gierl, Heribert
82
Herrmann, Andreas
82
Huber, Frank
81
Law, Rob
81
Khare, Arpita
80
Bauer, Hans H.
79
Nayga, Rodolfo M. <Jr.>
79
Sheth, Jagdish N.
79
Foxall, Gordon R.
78
Usman, Osly
78
Wiedmann, Klaus-Peter
76
Bagozzi, Richard P.
75
Chintagunta, Pradeep K.
73
Paul, Justin
73
Laroche, Michel
71
Bruwer, Johan
70
Kim, Jungkeun
70
Verhoef, Peter C.
70
Cherchye, Laurens
69
Rock, Bram de
69
Krishna, Aradhna
68
Ko, Eunju
66
Janssen, Maarten C. W.
65
Stavins, Joanna
65
Sutter, Matthias
65
Woodside, Arch G.
65
Hollebeek, Linda D.
62
Jang, Soocheong (Shawn)
62
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National Bureau of Economic Research
633
Springer Fachmedien Wiesbaden
89
OECD
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European Commission / Joint Research Centre
64
European Commission / Directorate-General for Justice and Consumers
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London Economics
50
IPSOS
47
Consumers, Health, Agriculture and Food Executive Agency
37
American Marketing Association
35
IGI Global
35
Deloitte consortium
32
International Energy Agency
30
GFK
26
Books on Demand GmbH <Norderstedt>
22
Edward Elgar Publishing
22
Verlag Dr. Kovač
20
Information Resources Management Association
19
Friedrich-Schiller-Universität Jena
18
Institut für Demoskopie Allensbach
18
Nordic Council of Ministers
18
European Parliament / Directorate-General for Internal Policies of the Union
16
INSEAD
15
Center Data
14
Deloitte
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Wageningen Economic Research
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Christian-Albrechts-Universität zu Kiel
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Rheinisch-Westfälische Technische Hochschule Aachen
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Universität Mannheim
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11
Europäische Kommission / Gemeinsame Forschungsstelle
11
Nomos Verlagsgesellschaft
11
Organisation for Economic Co-operation and Development
11
Österreichisches Institut für Wirtschaftsforschung
11
Deutscher Dialogmarketing Verband
9
European Central Bank
9
European Commission / Directorate-General for Communication
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
World Bank
9
Axel-Springer-Verlag
8
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Journal of business research : JBR
2,430
Journal of retailing and consumer services
2,404
International journal of hospitality management
930
International journal of consumer studies
921
Psychology & marketing
819
NBER working paper series
632
Journal of consumer research : JCR ; an interdisciplinary bimonthly
620
Asia Pacific journal of marketing and logistics
556
The journal of product & brand management
488
NBER Working Paper
487
Tourism management : research, policies, practice
467
Working paper / National Bureau of Economic Research, Inc.
442
Management science : journal of the Institute for Operations Research and the Management Sciences
420
Marketing science
418
Journal of travel and tourism marketing
412
The journal of brand management : an international journal
405
International journal of contemporary hospitality management
401
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
400
European journal of marketing : EJM
389
Journal of marketing research : JMR
388
Marketing letters : a journal of research in marketing
387
Journal of retailing
371
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
368
Journal of fashion marketing and management
367
European Journal of Marketing
365
Journal of Consumer Marketing
365
Journal of the Academy of Marketing Science
364
Journal of international consumer marketing
362
Journal of marketing management : MM
362
Journal of marketing
356
Technological forecasting & social change : an international journal
355
The journal of services marketing
340
Journal of marketing communications
337
Cogent business & management
331
Marketing intelligence & planning
322
The international review of retail, distribution and consumer research
321
International journal of retail & distribution management
311
Food policy : economics planning and politics of food and agriculture
306
Journal of Islamic marketing
306
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
306
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ECONIS (ZBW)
102,754
Other ZBW resources
2,924
RePEc
150
BASE
38
EconStor
24
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1
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1
Dissuasion : the Elaboration Likelihood Model and young children
McAlister, Anna R.
;
Bargh, Danielle
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
3
,
pp. 210-225
Persistent link: https://www.econbiz.de/10011615366
Saved in:
2
"The
persuasion
effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
3
An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael
;
Phau, Ian
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
Saved in:
4
Effects of nostalgic messages on ad persuasiveness : a meta-analysis
Cheng, Ying
;
Yan, Xiaodi
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 263-287
Persistent link: https://www.econbiz.de/10014234023
Saved in:
5
From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Antonetti, Paolo
;
Baines, Paul
;
Walker, Lorna
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 940-969
Persistent link: https://www.econbiz.de/10011405171
Saved in:
6
Drink coca-cola, eat popcorn, and choose powerade : testing the limits of subliminal
persuasion
Smarandescu, Laura
;
Shimp, Terence A.
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 715-726
Persistent link: https://www.econbiz.de/10011399274
Saved in:
7
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix
;
Pratiwi, Loren
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
Saved in:
8
The moderating role of mood and personal relevance on persuasive effects of gain- and loss-framed health messages
Wirtz, John G.
;
Sar, Sela
;
Ghuge, Shreyas
- In:
Health marketing quarterly
32
(
2015
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011304092
Saved in:
9
A metacognitive model of the effects of susceptibility to
persuasion
self-beliefs on
advertising
effects
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10011798721
Saved in:
10
The interplay between consumer self-view, cognitive style, and creative visual metaphors in print
advertising
Myers, Jun
;
Jung, Jae Min
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 229-246
Persistent link: https://www.econbiz.de/10012203290
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