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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
93
Brand
54
Markenartikel
54
Brand management
48
Markenführung
47
Brand loyalty
30
Beziehungsmarketing
29
Relationship marketing
29
Brand image
27
Markenimage
26
Markentreue
21
Theorie
18
Theory
18
United Kingdom
13
Dirichlet model
12
Großbritannien
12
Customer loyalty
10
Preismanagement
10
Pricing strategy
10
Australia
9
Brands
9
Marketing management
9
Marketingmanagement
9
Advertising
8
Advertising effects
8
Customer satisfaction
8
Einzelhandel
8
Market share
8
Marketing
8
Marktanteil
8
Retail trade
8
Sales promotion
8
USA
8
United States
8
Verkaufsförderung
8
Werbewirkung
8
Australien
6
Food retailing
6
Handelsmarke
6
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Online availability
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Undetermined
53
Free
24
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Article
79
Book / Working Paper
21
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Article in journal
72
Aufsatz in Zeitschrift
72
research-article
7
Lehrbuch
3
Textbook
3
Conference paper
1
Konferenzbeitrag
1
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Language
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English
100
Author
All
Dawes, John
43
Trinh, Giang
30
Wright, Malcolm
22
Sharp, Byron
14
Driesener, Carl
13
Rungie, Cam
10
Page, Bill
8
Lee, Richard
6
Romaniuk, Jenni
6
Lockshin, Lawrence S.
5
Bogomolova, Svetlana
4
Bruwer, Johan
4
Hartnett, Nicole
4
Kennedy, Rachel
4
Lockshin, Larry
4
Nenycz-Thiel, Magda
4
Stocchi, Lara
4
Tanusondjaja, Arry
4
Corsi, Armando
3
Corsi, Armando Maria
3
Dawes, John G.
3
East, Robert
3
Stern, Philip
3
Vanhuele, Marc
3
Wright, Malcolm J.
3
Anesbury, Zachary William
2
Avis, Mark
2
Banelis, Melissa
2
Beal, Virginia
2
Bowe, Jasha
2
Cohen, Justin
2
Davies, Callum
2
Dunn, Steven
2
Feetham, Pamela
2
Grasby, Alicia
2
Greenacre, Luke
2
Huang, Ava
2
Mecredy, Philip
2
Meyer-Waarden, Lars
2
Mundt, Kerry
2
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Journal of retailing and consumer services
11
Australasian marketing journal
8
European journal of marketing : EJM
6
International journal of market research : JMRS ; the journal of the Market Research Society
5
Journal of business research : JBR
5
Journal of consumer behaviour
5
Marketing letters : a journal of research in marketing
5
Journal of Product & Brand Management
4
International journal of market research
3
Journal of consumer behaviour : an international research review
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
European journal of marketing
2
Journal of advertising research
2
Journal of financial services marketing : JFSM
2
The journal of brand management : an international journal
2
International Journal of Bank Marketing
1
International Journal of Culture, Tourism and Hospitality Research
1
International Journal of Wine Business Research
1
International business review : the official journal of the European International Business Academy
1
International journal of bank marketing
1
International journal of wine business research
1
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
1
Journal of marketing management : MM
1
Marketing Research (USA) summer 2009
1
Psychology & marketing
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
93
Other ZBW resources
7
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1
Buying brands at both regular price and on promotion over time
Scriven, John
;
Clemente, Maria
;
Dawes, John
;
Trinh, Giang
; …
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 252-260
Persistent link: https://www.econbiz.de/10011792010
Saved in:
2
Extended conditional trend analysis : predicting triple period buyer flows with a tri-variate NBD model
Trinh, Giang
;
Dawes, John
;
Wright, Malcolm J.
; …
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 92-101
Persistent link: https://www.econbiz.de/10012813937
Saved in:
3
Fundamental basket size patterns and their relation to retailer performance
Martin, James
;
Nenycz-Thiel, Magda
;
Dawes, John
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238354
Saved in:
4
A comparison of brand loyalty between on the go and take-home consumption purchases
Trinh, Giang
;
Dawes, John
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012171841
Saved in:
5
How to signal product variety on pack : an investigation of color and image cues
Ward, Ella
;
Romaniuk, Jenni
;
Trinh, Giang
;
Dawes, John
; …
- In:
International journal of market research
66
(
2024
)
1
,
pp. 46-72
Persistent link: https://www.econbiz.de/10014584428
Saved in:
6
Where is the brand growth potential? : an examination of buyer groups
Trinh, Giang
;
Dawes, John
;
Sharp, Byron
- In:
Marketing letters : a journal of research in marketing
35
(
2024
)
1
,
pp. 95-106
Persistent link: https://www.econbiz.de/10015125154
Saved in:
7
The unbearable lightness of buying
Dawes, John
;
Graham, Charles
;
Trinh, Giang
;
Sharp, Byron
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 683-708
Persistent link: https://www.econbiz.de/10013206736
Saved in:
8
Has behavioural loyalty to online supermarkets declined?
Trinh, Giang
;
Anesbury, Zachary Williaml
;
Driesener, Carl
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 326-333
Persistent link: https://www.econbiz.de/10011792391
Saved in:
9
Fundamental patterns of in-store shopper behavior
Sorensen, Herb
;
Bogomolova, Svetlana
;
Anderson, Katherine
; …
- In:
Journal of retailing and consumer services
37
(
2017
),
pp. 182-194
Persistent link: https://www.econbiz.de/10011729837
Saved in:
10
Empirical regularities in average price paid across different types of households
Pare, Vipul
;
Trinh, Giang
;
Wright, Malcolm
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 269-277
Persistent link: https://www.econbiz.de/10011792208
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