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Persistent link: https://www.econbiz.de/10014322997

How air pollution affects consumers' local brand choices : explanation from attribution and compensation tendency

Wang, Yong; Meng, Meijun; Li, Yang; Zhou, Qingjie; Cai, … - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2447-2465

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Optimal return and refund polices for perishable food items with online grocery shopping

Li, Yang; Liu, Kunpeng; Gharehgozli, Amir Hossein - In: International journal of production research 61 (2023) 19, pp. 6519-6532

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How customers respond to chatbot anthropomorphism : the mediating roles of perceived humanness and perceived persuasiveness

Li, Yang; Hou, Ruolan; Tan, Ran - In: European journal of marketing 58 (2024) 12, pp. 2757-2790

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Position Auctions with Endogenous Product Information : Why Live-Streaming Advertising Is Thriving

Chen, Ying-Ju; Gallego, Guillermo; Gao, Pin; Li, Yang - 2021

Live-streaming advertising in e-commerce is soaring. Both Amazon and Alibaba have employedthis novel marketing model to engage consumers by sequentially exhibiting differentproducts through live-streaming videos. In this paper we adopt a mechanism design frameworkto model live-streaming...

Persistent link: https://www.econbiz.de/10013232788

How many, how often, and how new? : a multivariate profiling of mobile app users

Liu, Feng; Zhao, Shaoqiong; Li, Yang - In: Journal of retailing and consumer services 38 (2017), pp. 71-80

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Analysis of launch strategy in cross-border e-Commerce market via topic modeling of consumer reviews

Wang, Feifei; Yang, Yang; Tso, Kwok Fai Geoffrey; Li, Yang - In: Electronic commerce research 19 (2019) 4, pp. 863-884

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Influences of omnichannel integration and value congruence on customer patronage : the flow theory perspective

Liu, Lin; Li, Yang; Liu, Hefu; Guan, Zhengzhi - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 1/2, pp. 151-182

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Omnichannel services : the false premise and operational remedies

Baron, Opher; Chen, Xiaole; Li, Yang - In: Management science : journal of the Institute for … 69 (2023) 2, pp. 865-884

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Balance cues of online-offline channel integration : considering the moderating role of customer's showrooming motivation

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