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Brand images causal relationships in a multiple sport event sponsorship context : developing brand value through association with sponsees
Chanavat, Nicolas; Martinent, Guillaume; Ferrand, Alain - In: European Sport management quarterly : ESMQ 10 (2010) 1, pp. 49-74
Persistent link: https://www.econbiz.de/10003970263
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Experiential marketing in sport spectatorship service : a customer perspective
Chanavat, Nicolas; Bodet, Guillaume - In: European Sport management quarterly : ESMQ 14 (2014) 4, pp. 323-344
Persistent link: https://www.econbiz.de/10010413306
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Measurement and segmentation of sport fans using brand association networks : application to Union of European Football Associations (UEFA) Champions League (UCL)
Bouzdine-Chameeva, Tatiana; Ferrand, Alain; … - In: Sport management review 18 (2015) 3, pp. 407-420
Persistent link: https://www.econbiz.de/10011381876
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Measuring ambush-marketing and sponsorship effects : a football consumer response approach
Chanavat, Nicolas; Martinent, Guillaume - In: Journal of strategic marketing 29 (2021) 2, pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
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Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers : the moderating effects of product involvement and consumer awareness
Lorgnier, Nicolas G. A.; Chanavat, Nicolas; Su, Che-Jen; … - In: European Sport management quarterly : ESMQ 24 (2024) 1, pp. 134-158
Persistent link: https://www.econbiz.de/10014511984
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The moderating effect of fan engagement on the relationship between fan knowledge and fan co-creation in social media
Behnam, Mohsen; Dickson, Geoff; Delshab, Vahid; Gerke, Anna - In: International journal of sports marketing & sponsorship 24 (2023) 4, pp. 606-622
Persistent link: https://www.econbiz.de/10014381117
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Branding as a dynamic capability : strategic advantage from integrating meanings with identification
Brodie, Roderick J.; Benson-Rea, Maureen; Medlin, … - In: Marketing theory 17 (2017) 2, pp. 183-199
Persistent link: https://www.econbiz.de/10011771406
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Country of origin branding : an integrative perspective
Brodie, Roderick J.; Benson-Rea, Maureen - In: The journal of product & brand management 25 (2016) 4, pp. 322-336
Persistent link: https://www.econbiz.de/10011607017