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Is violence used to promote Mixed Martial Arts?

Greenwell, T. Christopher; Thorn, Dustin; Simmons, Jason M. - In: International journal of sports marketing & sponsorship 16 (2014/2015) 4, pp. 249-260

Persistent link: https://www.econbiz.de/10011482379

The effects of sexualized and violent presentations of women in combat sport

Greenwell, T. Christopher; Simmons, Jason M.; Hancock, Meg - In: Journal of sport management : the official journal of … 31 (2017) 6, pp. 533-545

Persistent link: https://www.econbiz.de/10011781495

Declining student attendance at college sporting events : testing the relative influence of constraints

Simmons, Jason M.; Popp, Nels; Greenwell, Christopher - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 2, pp. 122-134

Persistent link: https://www.econbiz.de/10012630762

Predicting ticket holder no-shows : examining differences between reported and actual attendance at college football games

Popp, Nels; Simmons, Jason M.; Shapiro, Stephen L.; … - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 1, pp. 3-17

Persistent link: https://www.econbiz.de/10014292886

Factors influencing fan acceptance or rejection of a sport team's revolutionary rebrand

Simmons, Jason M.; Naraine, Michael L.; Greenwell, Chris - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 2, pp. 91-104

Persistent link: https://www.econbiz.de/10014315760

Understanding spectator expectations : an analysis of niche sports

Greenwell, T. Christopher; Greenhalgh, Greg; Stover, Nick - In: International journal of sport management and marketing … 13 (2013) 3/4, pp. 144-157

Persistent link: https://www.econbiz.de/10010391210

Mass participant sport event brand associations : an analysis of two event categories

Rice, Jason A.; Hambrick, Marion E.; Greenwell, T. … - In: International journal of sport management and marketing … 19 (2019) 5/6, pp. 330-351

Persistent link: https://www.econbiz.de/10012168840

Congruity perceptions in endurance event participant consumers

Rice, Jason A.; Hambrick, Marion E.; Greenwell, T. … - In: Marketing analysis in sport business : global perspectives, (pp. 199-217). 2022

Persistent link: https://www.econbiz.de/10014311270

A case of multiple (brand) personalities : expanding the methods of brand personality measurement in sport team contexts

Greenhalgh, Greg; Dwyer, Brendan; LeCrom, Carrie W. - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 1, pp. 20-30

Persistent link: https://www.econbiz.de/10011697105

Niche sport sponsorship : providing the target market sponsors want?

Greenhalgh, Greg; Martin, Tiesha; Smith, Allison - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 2, pp. 111-121

Persistent link: https://www.econbiz.de/10012630750