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~subject:"Consumer behaviour"
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Consumer behaviour
Sports marketing
23
Sportmarketing
22
Konsumentenverhalten
19
Professional sports
17
Profisport
17
Sport
17
Sports
16
Sport event
7
Beziehungsmarketing
6
Relationship marketing
6
Social Web
6
Social web
6
Sport organization
6
Sportorganisation
6
Sportveranstaltung
6
Arbeitsgruppe
5
Ball game
5
Ballsport
5
Brand image
5
Markenimage
5
Sports economics
5
Sportökonomik
5
Team
5
USA
5
United States
5
Website
5
Welt
5
World
5
Brand management
4
Football
4
Fußball
4
Markenführung
4
South Korea
4
Sport management
4
Sportmanagement
4
Südkorea
4
Advertising
3
Advertising effects
3
Cognition
3
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English
19
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Lim, Choong Hoon
10
Pedersen, Paul M.
9
Ahn, Taesoo
4
Suh, Young Ik
4
Yi, U-yŏng
3
Hur, Youngjin
2
Kwak, Dae Hee
2
Lee, Jin Kyun
2
Brigham, Christopher
1
Byon, Kevin K.
1
Chang, Jisuk
1
Cheong, Yunjae
1
Clavio, Galen
1
Hong, Moonki
1
Hutchinson, Susan
1
Kim, Dae Yeon
1
Kim, Hyunwoo
1
Kim, Kihan
1
Kim, Kyungyeol
1
Kwon, Sun-Yong
1
Kwon, Youngbum
1
Lee, Min Kyo
1
Lee, Minkyo
1
Lee, Seomgyun
1
Lovell, M. David
1
Mahan, Joseph
1
Mahan, Joseph E.
1
McDaniel, Stephen R.
1
Morse, Alan
1
Oh, Taeyeon
1
Paek, Bomin
1
Park, Byungik
1
Potter, Robert F.
1
Ryu, Sangyoon
1
Sung, Minjung
1
Walsh, Patrick
1
Williams, Antonio S.
1
Won, Dong-Chun
1
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International journal of sports marketing & sponsorship
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Journal of sport management : the official journal of the North American Society of Sport Management
3
Journal of business research : JBR
2
European Sport management quarterly : ESMQ
1
International journal of sport management and marketing : IJSMM
1
Sport management review
1
Sport, Business and Management : an international journal ; SBM
1
The journal of product & brand management
1
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ECONIS (ZBW)
19
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1
How confident are you to win your fantasy league? : exploring the antecedents and consequences of winning expectancy
Kwak, Dae Hee
;
Lim, Choong Hoon
;
Yi, U-yŏng
;
Mahan, Joseph
- In:
Journal of sport management : the official journal of …
24
(
2010
)
4
,
pp. 416-433
Persistent link: https://www.econbiz.de/10008656375
Saved in:
2
The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo
;
Potter, Robert F.
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
Saved in:
3
The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment
McDaniel, Stephen R.
;
Lim, Choong Hoon
;
Mahan, Joseph E.
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 606-612
Persistent link: https://www.econbiz.de/10003486973
Saved in:
4
Types of brand transgressions and consumers' moral reasoning strategies on an endorser
Hur, Youngjin
;
Lim, Choong Hoon
;
Won, Dong-Chun
;
Kwon, …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 275-286
Persistent link: https://www.econbiz.de/10012000645
Saved in:
5
Factors affecting sportswear buying behavior : a comparative analysis of luxury sportswear
Lim, Choong Hoon
;
Kim, Kihan
;
Cheong, Yunjae
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5793-5800
Persistent link: https://www.econbiz.de/10011597512
Saved in:
6
Licensing a sports brand : effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions
Kwak, Dae Hee
;
Kwon, Youngbum
;
Lim, Choong Hoon
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 198-210
Persistent link: https://www.econbiz.de/10011378278
Saved in:
7
Examining the relationship for sport motives, relationship quality, and sport consumption intention
Paek, Bomin
;
Morse, Alan
;
Hutchinson, Susan
;
Lim, …
- In:
Sport management review
24
(
2021
)
2
,
pp. 322-344
Persistent link: https://www.econbiz.de/10012628939
Saved in:
8
The influence of personal tendencies, situational power state, and social exclusion on distinctive consumption choice
Kim, Hyunwoo
;
Park, Byungik
;
Lim, Choong Hoon
;
Chang, Jisuk
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
3
,
pp. 215-227
Persistent link: https://www.econbiz.de/10012815634
Saved in:
9
The impact of environmental barriers on attendance of outdoor and indoor professional sports : the case of the South Korean soccer, baseball and basketball leagues
Lee, Seomgyun
;
Oh, Taeyeon
;
Lim, Choong Hoon
- In:
Sport, Business and Management : an international …
12
(
2022
)
4
,
pp. 496-516
Persistent link: https://www.econbiz.de/10013349534
Saved in:
10
The effect of endorsement and congruence on banner ads on sports websites
Yi, U-yŏng
;
Hur, Youngjin
;
Kim, Dae Yeon
;
Brigham, …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10011781340
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