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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
10
Celebrity endorsement
5
Advertising effects
3
Bekleidungsindustrie
3
Clothing industry
3
Fashion
3
Mode
3
Sustainable product
3
Textile distribution
3
Textilhandel
3
Werbewirkung
3
Öko-Produkt
3
Brand management
2
Celebrity-Werbung
2
Internet marketing
2
Markenführung
2
Online retailing
2
Online-Handel
2
Online-Marketing
2
Social Web
2
Social web
2
TV commercials
2
customer satisfaction
2
Advertising
1
Bekleidung
1
Belgien
1
Belgium
1
Beziehungsmarketing
1
Brand
1
Brand Awareness
1
Brand extension
1
Brand image
1
Clothing
1
Comparison
1
Comprehension
1
Customer retention
1
Customer satisfaction
1
Data protection
1
Datenschutz
1
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Undetermined
7
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9
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1
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9
Aufsatz in Zeitschrift
9
Language
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English
10
Author
All
Roozen, Irene T. M.
7
Raedts, Mariet
5
Roozen, Irene
2
Claeys, Christel
1
Henderix, Margot
1
Ioannou Katidis, Pavlos
1
Meijburg, Laura
1
Pelsmacker, Patrick de
1
Schwolle, Muriel
1
Waetermans, Guillaume
1
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Journal of global fashion marketing : JGfM
3
International journal of internet marketing and advertising : IJIMA
1
Journal of consumer studies and home economics
1
Journal of hospitality marketing & management
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Onderzoeksrapport / Katholieke Universiteit Leuven, Departement voor Toegepaste Economische Wetenschappen
1
Review of business and economic literature
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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1
The impact of different body-sizes of non-celebrity endorsers on advertising effectiveness
Roozen, Irene
- In:
Review of business and economic literature
58
(
2013
)
4
,
pp. 428-452
Persistent link: https://www.econbiz.de/10010459314
Saved in:
2
The influence of external design elements on clothing store entry intentions for recreationally and task-oriented female clothing shoppers
Roozen, Irene T. M.
- In:
The international review of retail, distribution and …
29
(
2019
)
4
,
pp. 409-429
Persistent link: https://www.econbiz.de/10012209575
Saved in:
3
An asymmetric model of TV audience determination
Claeys, Christel
-
1988
Persistent link: https://www.econbiz.de/10011870673
Saved in:
4
Polish and Belgian consumers' perception of environmentally friendly behaviour
Roozen, Irene T. M.
;
Pelsmacker, Patrick de
- In:
Journal of consumer studies and home economics
24
(
2000
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10001531959
Saved in:
5
The effects of online customer reviews and managerial responses on travelers’ decision-making processes
Roozen, Irene
;
Raedts, Mariet
- In:
Journal of hospitality marketing & management
27
(
2018
)
8
,
pp. 973-996
Persistent link: https://www.econbiz.de/10011957296
Saved in:
6
Does a chatbot's location influence consumer attitude and intentions?
Roozen, Irene T. M.
;
Raedts, Mariet
;
Waetermans, Guillaume
- In:
International journal of internet marketing and …
20
(
2024
)
3/4
,
pp. 292-310
Persistent link: https://www.econbiz.de/10015065540
Saved in:
7
Exploring the role of green brand extensions and greenwashing in the fashion industry
Roozen, Irene T. M.
;
Raedts, Mariet
;
Henderix, Margot
- In:
Journal of global fashion marketing : JGfM
16
(
2025
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10015188846
Saved in:
8
Do verbal and visual nudges influence consumers' choice for sustainable fashion?
Roozen, Irene T. M.
;
Raedts, Mariet
;
Meijburg, Laura
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
4
,
pp. 327-342
Persistent link: https://www.econbiz.de/10012627132
Saved in:
9
The importance of the service and shopping customer experience in a retail environment
Roozen, Irene T. M.
;
Ioannou Katidis, Pavlos
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 247-279
Persistent link: https://www.econbiz.de/10012181029
Saved in:
10
Is it worth investing in an online fashion pop-up store?
Roozen, Irene T. M.
;
Raedts, Mariet
;
Schwolle, Muriel
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 279-293
Persistent link: https://www.econbiz.de/10014291563
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