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How power states influence consumers' perceptions of price unfairness
Jin, Liyin; He, Yanqun; Zhang, Ying - In: Journal of consumer research : JCR ; an … 40 (2013/14) 5, pp. 818-833
Persistent link: https://www.econbiz.de/10010253799
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How affirmational versus negational identification frames influence uniqueness-seeking behavior
Jin, Liyin; He, Yanqun; Zou, Deqiang; Xu, Qian - In: Psychology & marketing 30 (2013) 10, pp. 891-902
Persistent link: https://www.econbiz.de/10010198489
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Designing service guarantees with construal fit : effects of temporal distance on consumer responses to service guarantees
Jin, Liyin; He, Yanqun - In: Journal of service research : JSR 16 (2013) 2, pp. 202-215
Persistent link: https://www.econbiz.de/10009774874
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The effect of the sense of power on Chinese consumers' uniqueness-seeking behavior
Zou, Deqiang; Jin, Liyin; He, Yanqun; Xu, Qian - In: Journal of international consumer marketing 26 (2014) 1, pp. 14-28
Persistent link: https://www.econbiz.de/10010344871
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Exploiting the goldmine : a lifestyle analysis of affluent Chinese consumers
He, Yanqun; Zou, Deqiang; Jin, Liyin - In: The journal of consumer marketing 27 (2010) 7, pp. 615-628
Persistent link: https://www.econbiz.de/10008772811
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How the frequency and amount of corporate donations affect consumer perception and behavioral responses
Jin, Liyin; He, Yanqun - In: Journal of the Academy of Marketing Science 46 (2018) 6, pp. 1072-1088
Persistent link: https://www.econbiz.de/10011951626
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Understanding luxury consumption in China : consumer perceptions of best-known brands
Zhan, Lingjing; He, Yanqun - In: Journal of business research : JBR 65 (2012) 10, pp. 1452-1460
Persistent link: https://www.econbiz.de/10009620140
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The unexpected positive impact of fixed structures on goal completion
Jin, Liyin; Huang, Szu-chi; Zhang, Ying - In: Journal of consumer research : JCR ; an … 40 (2013/14) 4, pp. 711-725
Persistent link: https://www.econbiz.de/10010226733
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Extend to online or offline? : the effects of web-brand extension mode, similarity, and brand concept on consumer evaluation
Jin, Liyin; Zou, Deqiang - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 755-771
Persistent link: https://www.econbiz.de/10009790979
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Climbing the wrong ladder : the mismatch between consumers' preference for subgoal sequences and actual goal performance
Jin, Liyin; Xu, Qian; Zhang, Ying - In: Journal of marketing research : JMR 52 (2015) 5, pp. 616-628
Persistent link: https://www.econbiz.de/10011349894