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Tell us again, how satisfied are you? : the influence of recurring posttransaction surveys on purchase behavior
Flynn, Andrea Godfrey; Salisbury, Linda Court; Seiders, … - In: Journal of service research : JSR 20 (2017) 3, pp. 292-305
Persistent link: https://www.econbiz.de/10011736766
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Serving unfair customers
Berry, Leonard L.; Seiders, Kathleen - In: Business horizons 51 (2008) 1, pp. 29-37
Persistent link: https://www.econbiz.de/10003708226
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Light in the darkness: marketing's role in driving positive change : AMA Summer Academic Conference 2022 : AMA educators proceedings volume 33 : online, 9 August 2022, Chicago, Illinois USA, 12-14 August 2022
Flynn, Andrea Godfrey (ed.); Mehta, Ravi (ed.);  … - AMA Summer Academic Conference <2022, Online>; AMA …; … - 2022
Persistent link: https://www.econbiz.de/10014282359
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Light in the darkness: marketing's role in driving positive change ; Part 1 of 2
Flynn, Andrea Godfrey (ed.); Mehta, Ravi (ed.);  … - AMA Summer Academic Conference <2022, Online>; AMA …; … - 2022
Persistent link: https://www.econbiz.de/10014282366
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Light in the darkness: marketing's role in driving positive change ; Part 2 of 2
Flynn, Andrea Godfrey (ed.); Mehta, Ravi (ed.);  … - AMA Summer Academic Conference <2022, Online>; AMA …; … - 2022
Persistent link: https://www.econbiz.de/10014282368
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Justifiable justifications in sequential indulgent choice situations : a framework for future research based on perceived exceptionality
Feurer, Sven; Haws, Kelly L. - In: Journal of business research : JBR 149 (2022), pp. 630-639
Persistent link: https://www.econbiz.de/10013325665
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When value trumps health in a supersized world
Haws, Kelly L.; Winterich, Karen Page - In: Journal of marketing 77 (2013) 3, pp. 48-64
Persistent link: https://www.econbiz.de/10009747830
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On the road to addiction : the facilitative and preventive roles of marketing cues
Martin, Ingrid M.; Kamins, Michael A.; Pirouz, Dante M.; … - In: Journal of business research : JBR 66 (2013) 8, pp. 1219-1226
Persistent link: https://www.econbiz.de/10009756079
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(Im)moral support : the social outcomes of parallel self-control decisions
Lowe, Michael L.; Haws, Kelly L. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 2, pp. 489-505
Persistent link: https://www.econbiz.de/10010401119
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Seeing the world through GREEN-tinted glasses : green consumption values and responses to environmentally friendly products
Haws, Kelly L.; Winterich, Karen Page; Walker Reczek, … - In: Journal of consumer psychology : JCP : the official … 24 (2014) 3, pp. 336-354
Persistent link: https://www.econbiz.de/10010403227