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Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen; Park, C. Whan; Eisingerich, Andreas B; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
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Service firm performance transparency : how, when, and why does it pay off?
Liu, Yeyi; Eisingerich, Andreas B; Auh, Seigyoung; … - In: Journal of service research : JSR 18 (2015) 4, pp. 451-467
Persistent link: https://www.econbiz.de/10011392277
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A bad job of doing good : does corporate transparency on a country and company level moderate corporate social responsibility effectiveness?
Heinberg, Martin; Liu, Yeyi; Huang, Xuan; Eisingerich, … - In: Journal of international marketing 29 (2021) 2, pp. 45-61
Persistent link: https://www.econbiz.de/10012521220
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Building a competitive advantage based on transparency : when and why does transparency matter for corporate social responsibility?
Liu, Yeyi; Heinberg, Martin; Huang, Xuan; Eisingerich, … - In: Business horizons 66 (2023) 4, pp. 517-527
Persistent link: https://www.econbiz.de/10014333502
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Resources available for me versus us : implications for mitigating consumer food waste
Gao, Huachao; Jia, He; Guo, Bingxuan - In: Journal of marketing research 61 (2024) 4, pp. 619-637
Persistent link: https://www.econbiz.de/10015168284
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Speed up, size down: how animated movement speed in product videos influences size assessment and product evaluation
Jia, He; Kim, B. Kyu; Ge, Lin - In: Journal of marketing 84 (2020) 5, pp. 100-116
Persistent link: https://www.econbiz.de/10012271500
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Final price neglect in multi-product promotions : how non-integrated price reductions promote higher-priced products
Jia, He; Huang, Yunhui; Zhang, Qiang; Shi, Zhengyu; … - In: Journal of consumer research : JCR ; an … 50 (2024) 6, pp. 1097-1116
Persistent link: https://www.econbiz.de/10014526262
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Stars versus bars : how the aesthetics of product ratings "shape" product preference
Jia, He; Wan, Echo Wen; Zheng, Wanyi - In: Journal of consumer research : JCR ; an … 50 (2023) 1, pp. 142-166
Persistent link: https://www.econbiz.de/10014314346
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Hedonic myopia : emphasizing hedonic benefits of non-perishable food makes consumers insensitive to expiration dates in food purchase
Choi, Kang Jun; Jia, He; Lee, Jae Young; Kim, B. Kyu; … - In: Journal of business research : JBR 138 (2022), pp. 193-202
Persistent link: https://www.econbiz.de/10013197803
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Matching digital companions with customers : the role of perceived similarity
Gelbrich, Katja; Kerath, Alina; Chun, HaeEun Helen - In: Psychology & marketing 40 (2023) 11, pp. 2291-2305
Persistent link: https://www.econbiz.de/10014432400