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El comportamiento del consumidor : análisis del proceso de compra
Múgica Grijalba, José Miguel (contributor);  … - 1997 - 1. ed
Persistent link: https://www.econbiz.de/10000976063
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Consumers' internal categorization structures : an additive tree analysis
Chocaroo Eguaras, Raquel; Elorz Domezain, Margarita; … - In: European journal of marketing : EJM 46 (2012) 6, pp. 760-789
Persistent link: https://www.econbiz.de/10009562336
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Channel choice in the 21st century : the hidden role of distribution services
Betancourt, Roger R.; Chocarro, Raquel; Cortiñas, Monica; … - In: Journal of interactive marketing : a quarterly … 33 (2016), pp. 1-12
Persistent link: https://www.econbiz.de/10011482771
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Private sales clubs : a 21st century distribution channel
Betancourt, Roger R.; Chocarro, Raquel; Cortiñas, Monica; … - In: Journal of interactive marketing : a quarterly … 37 (2017), pp. 44-56
Persistent link: https://www.econbiz.de/10011658343
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Towards a dynamic analysis of multiple-store shopping: evidence from Spanish panel data
Martínez-Caraballo, Noemí; Salvador, Manuel; Berné, … - 2011
Persistent link: https://www.econbiz.de/10010429445
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Towards a dynamic analysis of multiple-store shopping : evidence from Spanish panel data
Martínez-Caraballo, Noemí; Salvador, Manuel; Berné, … - In: Journal of business economics and management 14 (2013) 1, pp. 182-199
Persistent link: https://www.econbiz.de/10009732723
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The use of loyalty-cards databases : differences in regular price and discount sensitivity in the brand choice decision between card and non-card holders
Cartiñas, Mónica; Elorz, Margarita; Múgica, José Miguel - In: Journal of retailing and consumer services 15 (2008) 1, pp. 52-62
Persistent link: https://www.econbiz.de/10003597048